KnowBe4

Competitive Intelligence Analyst

KnowBe4

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $100,000 - $120,000 per year

About the role

  • Conduct ongoing competitive research using earnings calls, analyst reports, and third-party tools (e.g., AlphaSense, Crayon, Chorus, Gong, SFDC), supplemented by field intelligence.
  • Uncover strategic insights from this research to inform deal strategy and enhance sales enablement.
  • Monitor industry trends, emerging threats, and technological advancements within the cybersecurity landscape.
  • Develop and maintain comprehensive competitive intelligence resources, including competitive battle cards, detailed competitor profiles, and market analysis reports.
  • Conduct detailed analyses of cybersecurity competitors, focusing on product features, pricing models, market positioning, strategic direction, and customer perceptions.
  • Lead competitive win-loss analysis projects to identify patterns, derive actionable insights, and develop recommendations for improving win rates.
  • Perform competitive mystery shopping to gain firsthand insights into competitor sales tactics, messaging, product demonstrations, and customer experience.
  • Collaborate closely with product marketing, sales, and product management teams to support competitive positioning and strategic initiatives.
  • Provide timely alerts and briefings to internal stakeholders on competitive moves, market shifts, or disruptive industry trends.
  • Present competitive intelligence findings clearly and persuasively to executives and cross-functional teams to inform strategic planning.

Requirements

  • Bachelor's degree in computer science, cybersecurity, business, or a related field; advanced degree preferred.
  • 3+ years of experience in competitive intelligence, market research, or strategic analysis within the cybersecurity industry.
  • Experience leveraging qualitative and quantitative research methods to drive decision-making.
  • Demonstrated ability to synthesize complex information into actionable insights and recommendations.
  • Proven ability to translate complex competitive insights into clear, actionable recommendations for GTM teams and executives.
  • Experience working closely with Sales teams to provide competitive deal support, objection handling, and strategic positioning.
  • Familiarity with cybersecurity concepts, technologies, and industry players is strongly preferred.
  • Strong analytical, research, and data interpretation skills, with proficiency in tools and methodologies used for competitive analysis.
  • Exceptional written, verbal, and visual communication skills, with the ability to craft compelling reports, presentations, and battlecards.
  • Detail-oriented with strong organizational and project management skills.
  • Excellent written and verbal communication skills with experience presenting to diverse audiences, including executives.
  • Ability to work cross-functionally with Sales, Product, and Marketing to shape strategy and influence decision-making.
  • Comfortable working in a fast-paced environment, with a proactive and self-starter mindset.
Benefits
  • company-wide bonuses based on monthly sales targets
  • employee referral bonuses
  • adoption assistance
  • tuition reimbursement
  • certification reimbursement
  • certification completion bonuses
  • modern, high-tech, and fun work environment

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
competitive intelligencemarket researchstrategic analysisqualitative research methodsquantitative research methodsdata interpretationcompetitive analysis methodologiessales enablementwin-loss analysiscybersecurity concepts
Soft skills
analytical skillsorganizational skillsproject management skillscommunication skillspresentation skillsdetail-orientedcollaborationproactive mindsetsynthesis of complex informationstrategic thinking
Certifications
Bachelor's degree in computer scienceBachelor's degree in cybersecurityBachelor's degree in businessadvanced degree in related field