KnitWell Group

Customer Data Manager

KnitWell Group

full-time

Posted on:

Location Type: Remote

Location: United States

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Tech Stack

AWSAzureCloudGoogle Cloud Platform

About the role

  • CDP Ownership: Take charge of the CDP applications, ensuring they are efficient to support customer-centric strategies and objectives across our brands.
  • Marketing Technology Guidance and Collaboration: Provide technology guidance to the consumers of our customer data as well as brand partners. (examples: Loyalty, ESP, CRM)
  • Team Leadership: Lead and motivate a team focused on leveraging customer data to enhance cross brand marketing, drive initiatives aimed at improving the overall customer experience and revenue.
  • Data Utilization: Ensure that the right customer data is accessible and utilized effectively for targeted marketing campaigns, personalized communications, and loyalty program enhancements.
  • Data Management: Oversee the management and maintenance of customer data within the CDP application, ensuring accuracy, completeness, and security.
  • Snowflake & Cloud Expertise: Leverage advanced knowledge of Snowflake architecture and cloud technologies (Azure, AWS, GCP) to optimize data storage, migration, and integration strategies.
  • Vendor Relationship Management: Manage relationships with third-party vendors, ensuring alignment with business objectives and compliance standards.
  • Compliance & Governance: Review Statements of Work (SOW) and ensure adherence to compliance and governance frameworks.
  • Agile & Project Management: Apply Agile methodologies and JIRA administration skills to manage project workflows, sprint planning, and delivery timelines.
  • Campaign Optimization: Collaborate with marketing teams to optimize CDP campaigns, ensuring personalized and targeted communications to drive customer retention and acquisition.
  • Collaboration: Collaborate closely with marketing, analytics, and technology teams to align customer data strategies with broader business objectives and ensure seamless integration with marketing initiatives.
  • Performance Monitoring: Monitor and analyze the performance of CDP activities and customer engagement metrics, providing insights and recommendations for continuous improvement.
  • Technology Integration: Work closely with technology teams to integrate and optimize CDP systems, ensuring seamless functionality and alignment with business needs.

Requirements

  • Bachelor’s degree in computer and information science, data analytics, or an equivalent combination of education and experience
  • Proven experience in CDP or CRM management, with a focus on retail or e-commerce environments
  • Preferred experience/understanding in:
  • Customer Data Models – Experience with Red Point Global, Epsilon, Clario, Snowflake or SFMC
  • Data Build Tools and Governance
  • Scientific Assessment Framework
  • Cloud Data Infrastructure (Azure, GCP, AWS)
  • Integration strategies and off-prem/cloud migration
  • Agile Software Development and JIRA Administration
  • Strong analytical and data interpretation skills
  • Ability to multi-task in a dynamic and fast-paced environment; comfortable with ambiguity and can quickly become knowledgeable in a range of solutions
  • Strong verbal and written communication skills
  • Experience managing and integrating technology solutions for Software as a Service (SaaS) platforms in an enterprise setting
  • Demonstrated familiarity with multiple enterprise systems and platforms across the marketing technology stack (ex: email service, loyalty, SMS, CRM and Analytics providers)
  • Proven track record of improving product and customer experience by working cross-functionally across business, technology, support, and/or creative teams
  • Understanding of how to conduct Proof of Concepts (POCs) with CDP platforms to design, validate, and understand enterprise-level solutions that align with business objectives and technology strategy
  • Demonstrates strong communication skills, both oral and written, especially in bridging communication between technical and non-technical colleagues.
Benefits
  • You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
  • Support for your individual development plus opportunities for career mobility within our family of brands.
  • A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.*
  • Medical, dental, vision insurance & 401(K).*
  • Employee Assistance Program (EAP).
  • Time off – paid time off & holidays.*

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
CDP managementCRM managementdata analyticsdata modelscloud data infrastructureAgile software developmentJIRA administrationdata governanceintegration strategiescampaign optimization
Soft skills
team leadershipanalytical skillscommunication skillsmulti-taskingcollaborationproblem-solvingadaptabilitycustomer-centric mindsetperformance monitoringcross-functional collaboration
Certifications
Bachelor’s degree in computer and information scienceBachelor’s degree in data analytics