Freelance Social Media, Digital Marketing Manager

KNIPEX

Freelance Social Media & Digital Marketing Manager for KNIPEX, managing social media and digital marketing in the Baltic region. Focus on influencer relations, content creation, and online campaigns.

Posted 7/8/2026contractRemote • 🇱🇻 LatviaJuniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital marketing and social media management, with a strong focus on content creation, community engagement, and performance analysis. Proficient in managing influencer relations and optimizing campaigns to enhance brand visibility in B2B and B2C environments.

Highest-signal resume keywords

Digital Marketing ExperienceSocial Media ManagementInfluencer RelationsPerformance KPI AnalysisContent Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingSocial Media ManagementContent CreationCommunity ManagementPerformance AnalysisMarket Trend AnalysisCampaign OptimizationB2B MarketingB2C MarketingCustomer Relationship Management

Soft Skills

Customer-Centric ApproachIndependenceReliabilityStrong Local Market Understanding

Tools & Technologies

Meta Business SuiteMeta Ads ManagerCanvaAdobe Creative CloudCapCutPremiere ProSalesforceHubSpotContent Planning ToolsInfluencer Monitoring Tools

Industry Keywords

Social Media ChannelsDigital SalesMarketing ContentTrade PublicationsBrand CommunicationsTrade FairsIndustry EventsKPI MonitoringEngagement MetricsLocalisation

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Manage KNIPEX social media channels in Lithuania, Latvia and Estonia, including planning, scheduling, and publishing content via internal tools across platforms such as Facebook and Instagram
Create locally relevant content and handle community management with a strong customer-centric approach
Build and maintain relationships with influencers, collaborators, and local creators
Continuously optimise content and campaigns to improve reach, engagement, and overall brand impact
Create, localise, and optimise digital sales and marketing content in close cooperation with the KNIPEX Digital Marketing Team at HQ in Germany and our representatives in Lithuania, Latvia, Estonia
Support online campaigns (e.g., social media, paid advertising, email marketing) for owned and partner channels, and coordinate activities with selected customers and distributors
Monitor and analyse KPIs related to traffic, conversions, and campaign performance, while staying informed about market trends, competitor activities, and digital best practices in B2B and B2C environments
Additional PR experience or affinity, including working with media, trade publications, and brand communications
Willingness to support and attend relevant trade fairs and industry events within Lithuania, Latvia, Estonia

Requirements

What you’ll need

Proven experience in digital marketing, social media management, and influencer relations (B2B and/or B2C)
Confident in handling performance KPIs
Background in marketing, communications, sales, or a related field (education or degree preferred)
Excellent language skills: Latvian or Estonian (native or fluent) and very good English
Solid digital know-how in content marketing and social media platforms
Basic proficiency in MS Office applications (especially Excel)
Freelance mindset with high independence, reliability, and strong local market understanding
Familiarity with social media management tools, native platform tools (e.g., Meta Business Suite), paid media platforms (e.g., Meta Ads Manager), content planning tools, influencer and monitoring tools, creative and localisation tools (e.g., Canva, Adobe Creative Cloud), video editing tools (e.g., CapCut, Premiere Pro, or similar), CRM systems (e.g., Salesforce, HubSpot, or similar)

Benefits

Comp & perks

Remote work opportunities