Email Marketing Manager

KNIME

Email Marketing Manager responsible for developing email strategies and optimizing customer engagement. Collaborating with various teams to ensure alignment with business goals.

Posted 5/8/2026full-timeRemote • Texas • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own and scale our global Email Marketing strategy across the full customer lifecycle.
Drive demand generation, nurture programs, product engagement, and customer expansion through data-driven segmentation, automation, and performance optimization.
Collaborate closely with Growth Marketing, Marketing Operations, Data, Product Marketing, and Regional teams to ensure email programs are strategically aligned, technically sound, and performance-focused.
Develop and execute a global, full-funnel email marketing strategy segmented by lead stage, funnel stages and laddering up to PLG, GTM, and ABM initiatives.
Own audience segmentation strategy using behavioral, firmographic, product usage, and intent data.
Identify opportunities to improve lifecycle progression through segmentation, personalization, product and behavioral triggers.
Conduct structured testing (subject lines, content, CTAs, send times, audience splits) to improve engagement and conversion.
Optimize deliverability, list health, and sender reputation, ensuring compliance with global data privacy regulations (GDPR, CAN-SPAM, etc.).
Analyze performance trends and provide monthly reporting with clear, actionable insights.

Requirements

What you’ll need

4–7 years of experience in B2B email marketing or lifecycle marketing, ideally in technology or data-related industries.
Hands-on experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot, etc.).
Strong understanding of segmentation, personalization, and behavioral triggers in a multi-touch buyer journey.
Experience building nurture programs that contribute to measurable pipeline growth.
Analytical mindset with the ability to translate performance data into actionable optimizations.
Familiarity with email deliverability best practices and global compliance requirements.
Highly organized with strong operational discipline and attention to detail.

Benefits

Comp & perks

Health insurance
Flexible work arrangements
Paid time off
Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

email marketingdemand generationnurture programsaudience segmentationpersonalizationlifecycle marketingperformance optimizationdata-driven segmentationstructured testinganalytical mindset

Soft Skills

collaborationorganizational skillsoperational disciplineattention to detail