KNIME

Integrated Marketing Manager, ABM – PLG

KNIME

full-time

Posted on:

Location Type: Hybrid

Location: Berlin • Germany

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About the role

  • Lead full-funnel, multi-channel campaign planning and execution, from prioritization and timelines to delivery and optimization.
  • Design and implement targeted ABM, PLG and vertical marketing strategies that engage priority accounts and drive pipeline growth.
  • Partner with sales to identify and tier accounts, define segments, support enablement, and ensure smooth lead and account handoffs.
  • Act as the central point of coordination across marketing teams, driving clarity on roles, responsibilities, and handoffs, across paid, email, events, web, and personalized content.
  • Track engagement, influenced pipeline, and deal velocity to continuously improve ROI and campaign effectiveness.

Requirements

  • 5-7+ years of experience in B2B marketing, demand generation, or ABM, ideally in SaaS or data-related industries.
  • Understand ABM and PLG principles, digital channels, and full-funnel campaign design.
  • Comfortable with Salesforce, HubSpot, and marketing automation tools; experience with platforms like 6sense or Demandbase is a plus.
  • Proactive and hands-on: Move seamlessly between strategy and execution.
Benefits
  • Purpose-driven impact: Shape how leading enterprises engage with data and AI, helping them unlock real value with intuitive, open tools.
  • A builder’s opportunity: Take ownership of a strategic growth area and create both scalable ABM and PLG frameworks with visible business impact.
  • International collaboration: Work across regions and functions in a diverse, global team united by curiosity and openness.
  • Learning: Grow alongside experienced marketers, product experts, and sales leaders in a culture that values knowledge sharing and experimentation.
  • Sports: Subsidized gym memberships and sport courses in select locations.
  • Flexibility: Hybrid or remote options (depending on location) and flexible working hours to support your work-life balance.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingdemand generationABMPLGcampaign designpipeline growthROI improvementlead handoffaccount segmentation
Soft Skills
proactivehands-onstrategic thinkingexecutioncoordinationcommunicationclarity on rolesresponsibility management