KNIME

Paid Media Specialist

KNIME

full-time

Posted on:

Location Type: Hybrid

Location: Austin • Texas • United States

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About the role

  • Campaign execution: Plan, set up, and launch campaigns across Google, Bing, LinkedIn, YouTube, Meta, and other platforms.
  • Optimization: Continuously refine campaigns through budget reallocation, bidding strategies, creative updates, and audience targeting.
  • Global ownership: Manage multi-country campaigns, balancing standardization and localization while ensuring compliance with data privacy regulations.
  • Experimentation: Run structured tests across keywords, creatives, landing pages, and audiences to improve efficiency and conversion.
  • Funnel strategy: Build and optimize campaigns across funnel stages to guide prospects effectively.
  • Collaboration: Partner with ABM, Brand, Campaign, and Partner Marketing teams to align paid strategy with overall objectives.
  • Performance management: Oversee global paid media investments, budget pacing, and campaign calendars.
  • Reporting: Analyze performance and deliver clear, actionable insights to stakeholders.
  • Data alignment: Work with Marketing Ops and Data teams to ensure accurate tracking and reporting.

Requirements

  • Performance-driven: You bring hands-on experience managing paid campaigns across platforms like Google, LinkedIn, and Meta, with a strong focus on measurable outcomes.
  • Analytical: You think beyond standard KPIs, using website behavior, conversion data, and attribution insights to guide decisions.
  • Detail-oriented: You manage budgets, targeting, and campaign structures with precision and care.
  • Experiment-driven: You continuously test creatives, audiences, and bidding strategies to improve performance.
  • Collaborative: You work closely with marketing, data, and operations teams to align paid media with broader campaign goals.
Benefits
  • Purpose-driven work: Help scale a product that empowers people worldwide to make better decisions with data.
  • Impact at scale: Own global paid media programs with real influence on growth and strategy.
  • Autonomy and ownership: Take full responsibility for your channels while collaborating with a highly skilled, international team.
  • Learning: Work in a data-driven environment with access to advanced tools, experimentation, and continuous learning.
  • Flexibility: Hybrid and remote work options with flexible hours to support work-life balance.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
campaign executionbudget managementbidding strategiesaudience targetingperformance analysisdata trackingconversion optimizationkeyword experimentationcreative testingfunnel strategy
Soft Skills
performance-drivenanalyticaldetail-orientedexperiment-drivencollaborative