KNIME

Integrated Marketing Manager, ABM

KNIME

full-time

Posted on:

Location Type: Hybrid

Location: Austin • Texas • United States

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About the role

  • Lead full-funnel, multi-channel campaign planning and execution, from prioritization and timelines to delivery and optimization.
  • Design and implement targeted ABM and vertical marketing strategies that engage priority accounts and drive pipeline growth.
  • Partner with sales to identify and tier accounts, define segments, support enablement, and ensure smooth lead and account handoffs.
  • Act as the central point of coordination across marketing teams, driving clarity on roles, responsibilities, and handoffs, across paid, email, events, web, and personalized content.
  • Track engagement, influenced pipeline, and deal velocity to continuously improve ROI and campaign effectiveness.

Requirements

  • 5-7+ years of experience in B2B marketing, demand generation, or ABM, ideally in SaaS or data-related industries.
  • Understanding of ABM principles, digital channels, and full-funnel campaign design.
  • Proficiency with Salesforce, HubSpot, and marketing automation tools; experience with platforms like 6sense or Demandbase is a plus.
  • Ability to translate insights from CRM data, voice of customer, win/loss analyses, and market research into compelling narratives and effective campaigns.
  • Collaborative experience working with sales leaders and global marketing teams, influencing stakeholders and aligning around shared revenue goals.
  • Proactive and hands-on in moving between strategy and execution, managing details while keeping the bigger picture in focus.
Benefits
  • Subsidized gym memberships and sport courses in select locations.
  • Hybrid or remote options (depending on location) and flexible working hours to support your work-life balance.
  • Shape how leading enterprises engage with data and AI, helping them unlock real value with intuitive, open tools.
  • Establish repeatable frameworks and scalable processes that support sustained expansion in global markets.
  • Grow alongside experienced marketers, product experts, and sales leaders in a culture that values knowledge sharing and experimentation.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingdemand generationABMcampaign planningcampaign executionpipeline growthCRM data analysismarket researchnarrative developmentdigital channel strategy
Soft Skills
collaborationinfluencing stakeholdersstrategic thinkingexecution managementdetail-orientedcommunicationproactivityteam coordinationrole clarityresponsibility alignment