Email Marketing Manager

• Build Knak’s newsletter from scratch - voice, structure, cadence, and design.
• Source, write, and curate content that makes marketers actually look forward to opening.
• Own creative direction: headlines, visuals, sections, themes.
• Measure performance (open, click, share, growth) and continually optimize.
• Design and own pre-customer lifecycle campaigns (welcome, nurture, re-engagement, product education).
• Collaborate with marketing ops and digital to deliver smart, modular campaigns.
• Create reusable templates, frameworks, and playbooks.
• Partner with product marketing and demand gen to tie launches and campaigns into the inbox journey.
• Run regular A/B and multivariate tests (subject lines, content, design).
• Use performance data to evolve both the newsletter and lifecycle programs.
• Ensure list health, deliverability, and engagement best practices.
• Feed insights back into Knak’s modular design system.
• Be the voice of Knak in the inbox and the email community.
• Publish POVs, share insights, and represent Knak at events, webinars, and in customer education.
• Work with the Content Pod to repurpose newsletter content into blogs, social posts, and videos.
• Collaborate with Nicole Merlin (Head of Email Strategy) to stay at the cutting edge of design and email best practices.

Email Marketing Lead

Email Marketing Specialist, CRM Contractor

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Email Marketing Strategist – Klaviyo, Omnisend

Email Marketing Strategist