Email Marketing Manager
Versapay
Email Marketing Lead
Knak
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇨🇦 Canada
Visit company websiteJob Level
Senior
About the role
- Build Knak’s newsletter from scratch - voice, structure, cadence, and design.
- Source, write, and curate content that makes marketers actually look forward to opening.
- Own creative direction: headlines, visuals, sections, themes.
- Measure performance (open, click, share, growth) and continually optimize.
- Design and own pre-customer lifecycle campaigns (welcome, nurture, re-engagement, product education).
- Collaborate with marketing ops and digital to deliver smart, modular campaigns.
- Create reusable templates, frameworks, and playbooks.
- Partner with product marketing and demand gen to tie launches and campaigns into the inbox journey.
- Run regular A/B and multivariate tests (subject lines, content, design).
- Use performance data to evolve both the newsletter and lifecycle programs.
- Ensure list health, deliverability, and engagement best practices.
- Feed insights back into Knak’s modular design system.
- Be the voice of Knak in the inbox and the email community.
- Publish POVs, share insights, and represent Knak at events, webinars, and in customer education.
- Work with the Content Pod to repurpose newsletter content into blogs, social posts, and videos.
- Collaborate with Nicole Merlin (Head of Email Strategy) to stay at the cutting edge of design and email best practices.
Requirements
- 5+ years building or running email programs - ideally in SaaS, B2B.
- Proven ability to write and edit - you’ve created newsletters, editorial content, or campaigns that people actually loved.
- Deep understanding of MAPs like Marketo, SFMC, and Pardot (and the gaps Knak fills).
- Confident experimenting, optimizing, and using data to improve performance.
- As comfortable behind the scenes building campaigns as you are sharing your POV publicly.
- Excited to be the editor, writer, and architect of a flagship newsletter.
Benefits
- competitive salaries
- equity in the company
- great benefits
- paid vacation
- Life leave days (because life happens)
- team lunches and off-sites
- commitment to YOUR career growth
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
email program managementcontent writingA/B testingmultivariate testingperformance measurementcampaign optimizationtemplate creationdata analysisnewsletter designcustomer lifecycle campaigns
Soft skills
creative directioncollaborationcommunicationeditorial skillspublic speakinginsight sharingadaptabilityproblem-solvingleadershipstrategic thinking