
User Acquisition Lead
Klink Finance
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇬🇧 United Kingdom
Visit company websiteSalary
💰 $1,000 - $2,000 per month
Job Level
Senior
About the role
- Own Klink’s full user acquisition strategy across programmatic media buying, incentivized traffic channels, affiliate networks, and influencer-driven acquisition.
- Drive large-scale user volume from offerwalls, GPT platforms, task networks, survey routers, and reward communities.
- Build, optimize, and maintain onboarding funnels that increase activation, first-task conversion, and early retention.
- Partner with Product and Data teams to identify friction points, improve funnel performance, and deploy conversion experiments.
- Own lifecycle and CRM: email flows, push notifications, in-app triggers, and re-activation campaigns.
- Analyze traffic sources daily to optimize ROI, conversion rates, EPC, ARPU, churn, and LTV.
- Test new acquisition channels, including content, community channels, cross-promotions, and new publisher integrations.
- Manage budgets, pacing, targeting, and campaign optimization across multiple channels.
- Identify and onboard new UA partners across incentivized traffic, survey providers, and earning communities.
- Create reporting dashboards to monitor growth KPIs and communicate performance to leadership.
Requirements
- 3+ years in user acquisition, growth marketing, or performance marketing at a reward app, offerwall, GPT platform, survey network, mobile gaming, or similar incentivized ecosystem.
- Deep experience with CPI/CPA traffic, performance campaigns, and incentivized acquisition sources.
- Strong knowledge of offerwall dynamics, reward apps, task apps, or online earning funnels.
- Proven track record scaling high-volume UA and improving conversion/retention funnels.
- Experience running CRM/lifecycle programs (email, push, onboarding flows).
- Highly analytical: fluent in data-driven decision-making, funnel metrics, attribution, retention metrics, and A/B testing.
- Familiarity with attribution tools and tracking systems (AppsFlyer, Adjust, TUNE, Affise, postbacks, API integrations).
- Ability to collaborate with product and engineering teams on funnel, onboarding, and retention improvements.
- Strong communication skills and comfort taking ownership in a fast-moving, remote-first environment.
Benefits
- Be part of one of the fastest-growing reward and ad-tech ecosystems.
- Work directly with a high-performing, global leadership team focused on experimentation and measurable growth.
- Fully remote culture with flexible hours and genuine ownership of your work.
- Competitive compensation, performance-based bonuses, and strong upward mobility as we scale beyond 1M+ users.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
user acquisitiongrowth marketingperformance marketingCPI trafficCPA trafficconversion optimizationA/B testingCRM programsdata analysisfunnel metrics
Soft skills
analytical skillscommunication skillscollaborationownershipadaptability