Senior Media Buyer – Performance, DTC

Kitsch

Senior Media Buyer responsible for managing Meta ad account for Kitsch's DTC e-commerce. Focused on scaling performance and optimizing creative strategies for digital campaigns.

Posted 7/31/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing Meta ad campaigns at scale, with a strong focus on performance optimization, structured creative testing, and data-driven decision-making. Proficient in analyzing CPA/ROAS metrics and implementing automated rules to enhance campaign effectiveness.

Highest-signal resume keywords

Meta Ads ManagementStructured Creative TestingAutomated Rules ImplementationCPA/ROAS AnalysisDTC E-Commerce Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Performance MonitoringBudget OptimizationAttribution MechanicsPacing MathThreshold FormulasCAPI FamiliarityPost-Purchase Survey AttributionMMM-Lite TriangulationCreative Testing MethodologiesAccount Scaling

Soft Skills

DisciplineCollaborationDecision Logging

Tools & Technologies

Meta Advertising PlatformSpreadsheets

Industry Keywords

Consumer BeverageFoodWellnessDTC E-Commerce

Tech Stack

Tools & technologies

Spark

About the role

Key responsibilities & impact

Watch campaign performance and pacing all day, and act fast when something's off
Run daily optimizations: adjust budgets, pause what's not working, launch new tests
Run a structured creative testing process and find the ads worth scaling
Keep naming conventions and automated rules clean and consistent
Work closely with the creative team, sharing what's performing to guide new concepts
Report weekly on spend, CPA/ROAS, and testing results

Requirements

What you’ll need

5+ years buying Meta ads at real scale — you've personally managed $100K+/month (ideally $250K+) on DTC e-commerce with purchase objectives
Deep knowledge of attribution mechanics: 7DC vs. 1DC, conversion lag, and why intraday ROAS numbers can mislead
Hands-on experience with structured creative testing (1-1-X, ABO signal isolation, CBO scaling) and Advantage+ Shopping
Experience building or running Meta Automated Rules
Discipline. You log your decisions, respect what's in and out of your lane, and push for changes at the weekly review — not on the fly
Comfortable with spreadsheets: pacing math, CPA/ROAS modeling, threshold formulas
Nice to have: Experience with whitelisting/spark ads and creator UGC pipelines at scale
Experience ramping a brand-new account from zero to six figures/month
Familiarity with CAPI, post-purchase survey attribution, or MMM-lite triangulation
Background in consumer beverage, food, or wellness.

Benefits

Comp & perks

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