Conversion Rate Optimization Specialist

Kitsch

CRO Specialist driving systematic conversion optimization through data-driven experimentation for Kitsch, a global beauty brand. Leading A/B testing and enhancing funnel performance across digital properties.

Posted 7/14/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Conversion Rate Optimization (CRO) through data-driven experimentation, focusing on A/B testing and funnel optimization to enhance digital revenue. Proficient in leveraging quantitative analysis and AI tools to identify opportunities and report on the business value of testing initiatives.

Highest-signal resume keywords

Conversion Rate Optimization (CRO)A/B TestingData Analysis MasteryStatistical RigorAI Fluency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

A/B TestingStatistical AnalysisData SynthesisExperimental DesignSample-Size CalculationFunnel OptimizationCustomer Journey OptimizationImpact-Effort FrameworksQuantitative AnalysisTesting Tech Stack Evaluation

Soft Skills

Independent PrioritizationAsynchronous Communication

Tools & Technologies

GA4Session Replay ToolsHeatmap ToolsA/B Testing Platforms

Industry Keywords

DTCE-commerceConsumer EnvironmentCore Web Vitals

About the role

Key responsibilities & impact

Drive systematic conversion rate optimization across Kitsch's digital properties through data-driven experimentation — delivering measurable revenue growth via strategic A/B testing and funnel optimization.
Own and deliver the primary conversion metrics that drive Kitsch's digital revenue (CVR, revenue-per-visitor, AOV) through systematic testing and optimization.
Systematically improve every stage of the customer journey, from product discovery through checkout completion (add-to-cart, cart→checkout, checkout→purchase).
Evaluate and recommend the optimal testing tech stack, then maintain a steady cadence of high-quality, statistically rigorous A/B tests (roughly 2–4 per month), each with documented insights and next actions.
Build and maintain a prioritized experimentation backlog using data-driven frameworks (ICE/PIE), focusing resources on the highest-impact opportunities.
Coordinate with Design, Development, and Merchandising to keep tests shipping without delays, and document the workflow so it scales.
Leverage quantitative analysis, session replay, heatmaps, and voice-of-customer insights to identify and validate high-potential opportunities.
Prioritize mobile conversion, where most DTC traffic and friction lives, while protecting Core Web Vitals.
Translate testing activity into clear business value, reporting ROI of the experimentation program to leadership.

Requirements

What you’ll need

Hands-on CRO / experimentation experience in a DTC, e-commerce, or consumer environment.
Strong statistical rigor: proper experimental design, significance testing, and sample-size calculations to ensure valid, actionable results.
Data analysis mastery — comfortable synthesizing GA4, session-replay, heatmap, and funnel data into optimization opportunities and testable hypotheses.
Experience evaluating, implementing, and optimizing A/B testing platforms for scalability, accuracy, and team adoption.
Independent prioritization — you filter work through impact-vs-effort frameworks without waiting for direction.
Strong async communication — you document decisions, insights, and next steps clearly for a distributed team across time zones.
AI fluency — you use AI tools to accelerate hypothesis generation, test analysis, and insight synthesis.

Benefits

Comp & perks

Health insurance
401(k) matching
Paid time off
Flexible working hours