Kit (formerly ConvertKit)

Senior Growth Product Manager

Kit (formerly ConvertKit)

full-time

Posted on:

Location Type: Remote

Location: Anywhere in the World

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Salary

💰 $173,000 per year

Job Level

Senior

About the role

  • Growth at Kit isn't a side function - it's core to our product strategy. We're looking for a Senior Product Growth Manager to drive high-impact growth initiatives across activation, monetization, and expansion that help creators succeed faster and more predictably.
  • This role is about building durable growth systems that compound over time, not one-off tactics. You'll own key growth surfaces end-to-end - from identifying opportunities to shipping experiments to scaling what works.
  • You'll report to Katie Swett Miller, our Chief Product Officer and collaborate closely with Engineering, Design, Data, Marketing, and Lifecycle teams. You'll partner across functions to ensure alignment between product experiences and go-to-market efforts, while having access to a peer group of Product Managers across Kit for support and mentorship.
  • First Week: Dive into Kit's product ecosystem, growth metrics dashboards, and current experimentation framework.
  • First Month: Analyze onboarding flows and activation funnels to understand current conversion patterns.
  • First Six Months: Own and evolve your product-led growth roadmap with at least 3-5 shipped experiments. Lead hypothesis-driven tests that reduce friction in key workflows. Partner with Data to establish clear success metrics and translate insights into product decisions.
  • First Year: Drive measurable improvement across Kit's growth funnel through systematic experimentation and scaled solutions.

Requirements

  • 6-9+ years in product management with significant ownership of growth metrics (activation, conversion, retention, expansion)
  • Proven track record driving measurable product-led growth in consumer or prosumer products
  • Deep experience with experimentation frameworks and funnel analysis
  • Led growth initiatives from opportunity identification through scaled impact
  • Partnered closely with data science or analytics teams
  • Exposure to platform or lifecycle growth loops
  • High ownership and autonomy in ambiguous environments
  • Comfort balancing short-term wins with long-term platform health
  • Systems thinker who builds foundations, not just features
  • Low ego, strong collaborator who influences without authority
  • Intellectually curious with a bias toward learning
  • Clear communicator who can articulate strategy, tradeoffs, results at multiple levels
  • Customer-focused while maintaining business discipline
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product managementgrowth metricsactivationconversionretentionexpansionexperimentation frameworksfunnel analysisdata analysisproduct-led growth
Soft Skills
high ownershipautonomysystems thinkercollaborationinfluence without authorityintellectual curiosityclear communicationcustomer-focusedbusiness disciplinebalancing short-term and long-term goals