Lifecycle Marketing Manager

Kirin

Lifecycle Marketing Manager for a high-growth e-commerce brand overseeing retention strategies in Klaviyo. Responsible for campaign planning, segmentation, and performance reporting.

Posted 7/25/2026full-timeRemote • 🇦🇷 ArgentinaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing email and SMS marketing campaigns using Klaviyo, with a focus on customer segmentation, A/B testing, and performance analysis. Proven ability to collaborate with creative teams and leverage e-commerce tools to enhance customer retention and lifetime value.

Highest-signal resume keywords

Klaviyo ExpertiseLifecycle MarketingA/B TestingShopify FluencyCustomer Segmentation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingRetention StrategiesEmail Campaign ManagementA/B TestingData AnalysisSegmentationFlow LogicReportingDeliverability ImprovementPerformance Metrics

Soft Skills

Strong Copy JudgmentAttention to DetailIndependent WorkCollaboration

Tools & Technologies

KlaviyoShopifyGorgiasRechargeAttentivePostscript

Industry Keywords

DTCE-commerceCustomer RetentionEmail MarketingSMS Marketing

About the role

Key responsibilities & impact

Own the email and SMS calendar in Klaviyo from brief through QA, launch, and post-send analysis.
Build and improve Welcome, Browse Abandonment, Cart Abandonment, Post-Purchase, Cross-Sell, Win-Back, and replenishment flows.
Create meaningful customer segments using purchase behavior, engagement, product affinity, predicted value, and lifecycle stage.
Maintain a disciplined A/B testing roadmap across subject lines, offers, content, timing, frequency, and flow logic.
Monitor deliverability, list growth, consent, suppression, and sender reputation; resolve issues before they affect revenue.
Partner with creative and merchandising teams to turn imperfect inputs into on-brand campaigns quickly.
Produce weekly reporting on revenue, conversion, repeat purchase, LTV, unsubscribe rate, spam rate, and flow health.

Requirements

What you’ll need

3+ years of lifecycle, retention, or CRM experience for a DTC or e-commerce brand.
Deep hands-on Klaviyo experience, including custom properties, event triggers, flow logic, segmentation, and reporting.
Strong Shopify fluency and familiarity with the surrounding e-commerce stack.
Comfortable working in spreadsheets and explaining performance without hiding behind platform attribution.
Strong copy judgment, careful QA habits, and the ability to ship independently at a fast cadence.
Helpful but not required: Experience with Gorgias, Recharge, Attentive, Postscript, or loyalty and referral tools.
Experience improving deliverability or migrating a large account into Klaviyo.
Examples of flows, campaigns, or retention programs that materially improved LTV or repeat purchase rate.

Benefits

Comp & perks

Health insurance
Flexible work arrangements
Professional development