Senior Product Marketing Manager

Kira

Senior Product Marketing Manager translating Kira's AI platform capabilities into compelling narratives. Driving adoption among educators and institutional decision-makers for a rapidly growing startup.

Posted 6/8/2026full-timeNew York City • New York • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Own Kira's core positioning as the first AI Operating System for education, and develop messaging frameworks that articulate it consistently across every internal and external audience: educators, curriculum leaders, institutional administrators, government officials, and corporate learning leaders.
Conduct competitive analysis that goes beyond feature matrices to capture positioning and market perception, and craft differentiation narratives that make Kira's unique value clear.
Evolve positioning as the product and market develop, keeping messaging fresh and relevant.
Partner with Customer Success, Sales, and Enablement to build effective GTM motions for different market segments and deal types.
Create sales enablement materials including pitch decks, one-pagers, case studies, and objection-handling guides.
Plan and execute product launches that generate awareness and demand.
Build a deep understanding of Kira's customers - what they care about, how they make decisions, what objections they raise - and synthesize voice-of-customer insights to inform product and marketing strategy.
Track EdTech and AI market trends to identify opportunities and threats.
Partner with Product to understand the roadmap and translate new capabilities into market-facing narratives.
Work with the Learning team to develop proof points around pedagogical quality and learning outcomes.
Collaborate with Design on visual identity and brand consistency.

Requirements

What you’ll need

6+ years of product marketing experience in education technology (preferred), B2B SaaS, or enterprise software, including 2+ years managing direct reports.
Proven ability to develop differentiating positioning in competitive markets.
Experience marketing products with complex value propositions to multiple buyer personas.
Strong writing skills, with the ability to make technical concepts accessible.
Comfort operating in fast-moving environments where priorities shift.

Benefits

Comp & perks

Competitive compensation and equity.
Medical, dental, vision and life insurance, including a medical insurance plan with 100% coverage of employee premiums.
DoorDash credit for lunch daily.
Wellhub Membership: 100% company-paid access to premium gym networks (Orangetheory, SoulCycle), 60+ wellness apps (Headspace, MyFitnessPal, Apple Fitness+), and 1:1 coaching sessions spanning fitness, mental health, nutrition, and sleep.
Dog friendly office 🐶.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingcompetitive analysissales enablement materialsproduct launchesvoice-of-customer insightsmarket trends analysispositioning developmentB2B SaaS marketingcomplex value propositionswriting skills

Soft Skills

collaborationcommunicationleadershipadaptabilitystrategic thinkingcustomer understandingcreativityproblem-solvingorganizational skillsteam management