Senior Manager, Demand Generation

Kira

Senior Manager of Demand Generation driving high-velocity pipeline for new business at Kira. Collaborating with cross-functional teams to execute marketing strategies in a fast-paced environment.

Posted 5/10/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $160,000 - $210,000 per yearWebsite

About the role

Key responsibilities & impact

Drive Pipeline: Act as the primary driver of marketing-sourced pipeline, measured by sales-qualified meetings from events, digital initiatives, and website conversions.
Campaign Execution: Lead the end-to-end development of prospect campaigns, Account-Based Marketing (ABM) programs, field events, and digital marketing strategies through close partnership with GTM teams.
Sales Enablement & Partnership: Partner directly with the BDR Manager to build outbound playbooks that are deeply integrated with our marketing events and campaigns.
Cross-Functional Accountability: Work across the aisle to hold the Head of PMM, Head of Content, and Head of Customer Marketing accountable for delivering the high-quality assets and insights required to successfully drive sales pipeline.
HubSpot Administration: Act as the lead administrator for our HubSpot Marketing Hub, setting up lead scoring, maintaining lead flow, and building the dashboards that inform our marketing strategy and keep leadership informed.
Multi-Channel Campaign Execution: Drive integrated marketing through management of various digital channels and related tools; support evaluation and consultation of our martech stack.
AI-Driven Efficiency: Utilize AI tools to scale campaign production and proficiency, supporting our lean team in delivering outsized results.

Requirements

What you’ll need

Proven Demand Leader: You have at least 5 years of experience owning & leading demand generation functions with a track record of driving measurable pipeline growth.
B2B SaaS Background: You have a deep understanding of the SaaS landscape and proven track record in enterprise or platform marketing, moving beyond point-solution sales to articulate the value of a robust, multi-tool-replacing architecture.
Highly Collaborative: You thrive in cross-functional environments and know how to bridge the gap between marketing initiatives and sales execution.
Technical Expert: You can operate within Salesforce or HubSpot CRM, with deep experience in Marketing Automation and website tools.
Startup Mindset: You are open, flexible, and thrive in a fast-paced environment where you are building the foundation while simultaneously driving the plan.

Benefits

Comp & perks

Competitive compensation and equity.
Medical, dental, vision and life insurance, including a medical insurance plan with 100% coverage of employee premiums.
Flexible PTO policy and company holidays.
DoorDash credit for lunch daily.
Dog friendly office 🐶

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationcampaign developmentAccount-Based Marketing (ABM)lead scoringmarketing automationpipeline growthdigital marketing strategiesmulti-channel marketingAI tools utilizationsales enablement

Soft Skills

collaborationcross-functional teamworkflexibilityadaptabilityleadershipcommunicationproblem-solvingstrategic thinkingaccountabilityinitiative