Campaign Content Specialist
KION Group
full-time
Posted on:
Location Type: Office
Location: Grand Rapids • Missouri, Texas, Wisconsin • 🇺🇸 United States
Visit company websiteSalary
💰 $82,875 - $121,550 per year
Job Level
Mid-LevelSenior
About the role
- Plan, write, build, and launch email campaigns in marketing automation platforms (e.g., Marketo, Salesforce)
- Develop campaign strategies aligned to buyer journey stages, vertical segments, and regional business priorities to drive qualified leads and nurture pipeline
- Build regional campaigns, from end-to-end, that define audiences, messaging frameworks, asset needs, and distribution strategies
- Develop nurture tracks, drip campaigns, and triggered workflows aligned with audience segments and buyer stages
- Map existing content gaps and define new content needs in collaboration with global teams and content creators (internal/external)
- Partner with digital teams to sequence campaign tactics and optimize multi-touch engagement paths
- Track and optimize campaign content performance using metrics such as content engagement, lead conversion, and influenced pipeline
- Develop modular content frameworks and messaging toolkits that can be adapted for varying audience sizes, with strong understanding of audience targeting
- Collaborate with global and regional teams to create industry- or account-specific content experiences
- Build scalable content packages to support and enable personalized campaign kits
- Own and manage targeted campaign planning, building key personas and aligned content
- Work cross-functionally with commercial leaders, solution strategy, and global marketing to ensure campaign messaging aligns with the broader go-to-market strategy
- Collaborate with product marketing, sales, and design teams to translate technical and value-based messaging into effective content
- Lead content planning sessions during campaign and product launch cycles to ensure timely and relevant messaging support
- Serve as a liaison between Americas marketing and global campaign/content teams, helping to localize campaign frameworks for regional deployment
- Ensure message consistency across all content touchpoints
- Track and report on key metrics (open rates, CTR, conversion, etc.) and provide actionable insights to improve future performance
- Conduct testing on layout, copy, send times, and audience targeting to optimize results
- Maintain database hygiene and compliance with email guidelines and regulations.
Requirements
- Bachelor’s degree in Marketing, Communications, or related field
- 5+ years of B2B marketing experience, especially in content and email campaign execution
- Proficient in marketing automation platforms (e.g., Marketo, Salesforce)
- Strong writing, editing, and content strategy skills
- Experience mapping buyer journeys and developing persona-based campaigns
- Data-driven with ability to analyze and optimize campaign performance
- Highly organized and able to manage multiple projects with cross-functional teams
- Familiarity with CRM, CMS, and basic HTML is a plus.
Benefits
- Career Development
- Competitive Compensation and Benefits
- Pay Transparency
- Global Opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
email campaignscampaign strategiesnurture tracksdrip campaignscontent performance metricsaudience targetingcontent strategybuyer journey mappingpersona-based campaignsHTML
Soft skills
strong writingeditinghighly organizedproject managementcollaborationcommunicationdata-driven analysisleadershipcross-functional teamworklocalization
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Communicationsrelated field degree