Data Analyst

• Multi-Channel Data Analysis & Reporting
• Source, validate, and consolidate data across SEO, paid search/display, social, YouTube, email/automation (Marketo), and other digital platforms.
• Build and maintain dashboards in Power BI, Looker Studio, Adobe Analytics, and Salesforce that show both channel performance and business impact.
• Establish global marketing KPIs and diagnostic metrics, ensuring consistency and adoption across teams.
• Deliver campaign and funnel performance reports that connect marketing activity to MQLs, opportunities, and revenue.
• Develop attribution approaches and ROI models by channel and campaign.
• Customer Journey & Business Impact
• Map and measure marketing’s influence across the full customer journey, including lead generation, business development, and sales conversion.
• Partner with sales and business development to connect Salesforce pipeline data with marketing activities.
• Lead regular review meetings with channel and campaign owners to optimize ongoing programs.
• Provide forward-looking insights to inform strategic planning, forecasting, and budget allocation.
• Tools, Technology & Enablement
• Research and recommend new measurement platforms, analytics tools, and methodologies.
• Ensure reporting accuracy and troubleshoot technical issues with dashboard technologies.
• Maintain expertise in marketing data sources including Google Analytics, Adobe Analytics, Marketo, Salesforce, Snowflake, Google Search Console, HotJar, social platforms, tag management systems, and virtual event platforms.
• Leverage AI and automation to accelerate data analysis, anomaly detection, and predictive insights.
• Market Research & Competitive Intelligence
• Conduct benchmarking and competitive intelligence to contextualize performance.
• Provide insights into industry trends, channel performance standards, and competitor activity.

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