Global Software Marketing Specialist
KION Group
Cloud
Global Software Marketing Specialist
KION Group
full-time
Posted on:
Location Type: Office
Location: Atlanta • Missouri, Texas, Wisconsin • 🇺🇸 United States
Visit company websiteSalary
💰 $70,125 - $100,000 per year
Job Level
JuniorMid-Level
Tech Stack
Cloud
About the role
- Gather and analyze customer and market data to uncover insights that advise strategy, messaging, and product innovation.
- Understand customer needs, challenges, buying journey, and value perception to guide decision-making.
- Support voice of customer initiatives and identify key themes to improve offerings and communication.
- Analyze market trends, drivers, opportunities, threats, and competitive landscape to advise positioning and differentiation.
- Collaborate with Global Strategy and cross-functional teams to share insights and align on customer, market, and competitive understanding.
- Leverage insights to develop and implement strategies that drive growth and reinforce brand equity.
- Lead marketing projects and campaigns, including new product launches, ensuring alignment with strategic goals, timelines, and budgets.
- Assist in crafting key messaging and positioning to optimize product value and market fit.
- Communicate software strategies and gather input across Sales, Marketing, Product Management, and other collaborators to ensure alignment.
- Provide feedback on marketing content and collateral to ensure effective execution of go-to-market (GTM) programs.
- Support development of sales tools, training, and content across customer touchpoints.
Requirements
- 2-4 years of professional software marketing experience, preferably in a B2B environment
- 1-2 years leading cross-functional teams and projects
- Experience with Cloud software and SaaS offerings a plus
- Able to work independently with moderate direction
- Learns sophisticated concepts quickly and thinks critically
- A great teammate and true collaborator with outstanding interpersonal skills
- Strong analysis, project management, and problem-solving abilities
- Ability to balance multiple projects simultaneously, prioritizing workloads to meet contending deadlines
- Excellent communication skills
- Strong proficiency in Excel, PowerPoint, Word, and Outlook is required
- Experience with Salesforce is a plus
Benefits
- Career Development
- Competitive Compensation and Benefits
- Pay Transparency
- Global Opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
software marketingproject managementdata analysismarket analysiscompetitive analysiscloud softwareSaaSgo-to-market (GTM) strategiesmessagingproduct positioning
Soft skills
interpersonal skillscollaborationcritical thinkingproblem-solvingcommunicationteamworkindependent worktime managementprioritizationleadership
