Marketing

• Gather and analyze customer and market data to uncover insights that advise strategy, messaging, and product innovation.
• Understand customer needs, challenges, buying journey, and value perception to guide decision-making.
• Support voice of customer initiatives and identify key themes to improve offerings and communication.
• Analyze market trends, drivers, opportunities, threats, and competitive landscape to advise positioning and differentiation.
• Collaborate with Global Strategy and cross-functional teams to share insights and align on customer, market, and competitive understanding.
• Leverage insights to develop and implement strategies that drive growth and reinforce brand equity.
• Lead marketing projects and campaigns, including new product launches, ensuring alignment with strategic goals, timelines, and budgets.
• Assist in crafting key messaging and positioning to optimize product value and market fit.
• Communicate software strategies and gather input across Sales, Marketing, Product Management, and other collaborators to ensure alignment.
• Provide feedback on marketing content and collateral to ensure effective execution of go-to-market (GTM) programs.
• Support development of sales tools, training, and content across customer touchpoints.

Global Software Marketing Specialist

Marketing PMO Director

Senior Marketing Manager

Senior Manager, Industry Marketing – Healthcare

Senior Manager, Global Marketing – Advanced Analytics Intelligence Services

Global Software Marketing Specialist