Performance Marketing Specialist

KingMakers

Performance Marketing Specialist at KingMakers executing and optimizing paid digital campaigns for customer acquisition. Collaborating with various teams to maximize campaign performance and drive business growth.

Posted 7/30/2026full-timeCape Town • 🇿🇦 South AfricaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid digital campaigns across multiple channels, with a strong focus on driving profitable customer acquisition and maximizing ROI. Proficient in analyzing campaign performance metrics and implementing data-driven strategies to enhance results.

Highest-signal resume keywords

Paid Digital Campaign ManagementPerformance MarketingGoogle AdsMeta AdsA/B Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationMarketing Budget ManagementKey Marketing Metrics AnalysisCustomer Value OptimizationGrowth Opportunity Identification

Soft Skills

Analytical MindsetDecisive ApproachSelf-MotivatedProactiveCollaboration

Tools & Technologies

Attribution ToolsTracking ToolsAnalytics Tools

Industry Keywords

IGamingSports BettingOnline Gaming

About the role

Key responsibilities & impact

Own the execution and optimisation of paid digital campaigns across multiple channels.
Manage marketing budgets to maximise ROI and drive profitable customer acquisition.
Monitor, analyse, and report on campaign performance using key marketing metrics.
Continuously test creatives, audiences, bidding strategies, and landing pages to improve results.
Optimise campaigns based on customer value (NGR/LTV), not just cost per acquisition (CPA).
Identify new growth opportunities, channels, and audience segments.
Scale high-performing campaigns and quickly pause or adjust underperforming ones.
Collaborate with Creative, CRM, Product, and Analytics teams to maximise campaign performance.
Present performance insights and recommendations to stakeholders to support data-driven decisions.
Stay up to date with industry trends, platform updates, and performance marketing best practices.

Requirements

What you’ll need

3–5+ years of hands-on experience managing and optimising paid digital campaigns.
Proven track record of driving profitable customer acquisition through performance marketing.
Strong expertise across major advertising platforms (e.g. Google Ads, Meta Ads, TikTok Ads).
Highly analytical, with the ability to connect campaign performance to business outcomes such as ROI, LTV, and NGR.
Experience managing and optimising significant marketing budgets.
Strong testing mindset, with experience running A/B tests and continuously improving campaign performance.
Proven ability to identify growth opportunities and confidently scale successful campaigns.
Decisive, data-driven approach to optimising performance and quickly addressing underperforming campaigns.
Excellent understanding of attribution, tracking, and analytics tools.
Self-motivated, proactive, and comfortable working in a fast-paced, performance-driven environment.
Nice to Have
Experience in the iGaming, sports betting, or online gaming industry.

Benefits

Comp & perks

✨ Flexible Work – Hybrid model and flexible hours, giving you the freedom to collaborate in the office or focus remotely.
💚 Health & Wellness – Private health insurance and wellness benefits to keep you feeling your best.
💰 Retirement & Group Risk – Joint contributions to your Retirement Annuity (RA) and Group Risk Fund to secure your future (South Africa hub).
🚗 Stress-Free Parking – Safe, convenient parking so your day starts smooth.
💻 Top-Notch Tech – A high-performance laptop and tools to make your work seamless and productive.
🏟️ Team Activities – Regular events to connect, collaborate, and have fun with your colleagues.
🍿 Office Perks – Free snacks, coffee, and a welcoming environment to keep you energized.
🏆 Performance Bonuses – Discretionary rewards recognizing your contributions and impact.
*Eligibility for the discretionary bonus depends on the onboarding cycle and start date; employees joining after a certain point in the year may not be eligible for the 2026 cycle.