KingKong

Head of Paid Search

KingKong

full-time

Posted on:

Location Type: Hybrid

Location: South Yarra • Australia

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Job Level

Lead

About the role

  • - Take full responsibility for managing the Paid Search team in their day-to-day responsibilities, including performance management and professional development plans for team members.
  • - Mentor and train the Paid Search team, ensuring the quality of work is of a high standard.
  • - Establish and document processes for the effective delivery of the Paid Search function.
  • - In collaboration with Senior Management, develop and manage an appropriate Key Performance Indicator (KPI) structure for the Paid Search team.
  • - Assist your team in troubleshooting client issues.
  • - Be the first level of escalation for client-related issues for the Company.
  • - Assist in the facilitation of recruitment, onboarding/offboarding and performance management lifecycle of your team members.
  • - Lead the growth of the Paid Search division through innovation and results.
  • - Distribute and manage client work appropriately across the Paid Search team.
  • - Collaborate with other Departments with regards to processes and policies that impact on or are impacted by the Paid Search function.
  • - Ensure communication between the Paid Search team and other departments of the business is succinct and proactive.
  • - Prepare reporting and feedback for Senior Management on the department's performance to aid in the business decision making process.
  • - Perform key responsibilities of a paid search specialist for a portfolio of clients and internal campaigns.
  • - Setup, manage and optimise campaigns on Google AdWords and YouTube.
  • - Analyse analytics to identify areas of opportunity and utilise conversion rate optimisation tactics (i.e. A/B, split-testing etc) to achieve maximum ROI.
  • - Communicate effectively with and educate Account Managers who build the day-to-day client relationship.
  • - Be invested in each client's business as though it were your own.
  • - Prepare performance analysis reports and make recommendations for corrective modifications with a view to ongoing optimisation.
  • - Keep your finger on the pulse of the Paid Search industry to identify opportunities within Paid Search for the benefit of both the Company and their clients.

Requirements

  • - 2+ year of experience in a leadership role.
  • - 5+ years of PPC experience.
  • - Advanced Excel experience.
  • - Excellent client escalation abilities.
  • - Demonstrated experience in building and managing AdWords campaigns.
  • - Google AdWords & Analytics certified.
  • - Excellent time management skills.
  • - Excellent communication skills.
  • - Company First mindset.
  • - Data-driven decision making.
Benefits
  • **What we're offering:**
  • - Extensive training and full support - we take training very seriously and will provide you with the industry's very best training, giving you the knowledge and confidence needed for greatness.
  • - Generous salary - we want Australia's best talent and reward as such.
  • - Newly renovated headquarters in South Yarra (just off Chapel St.), close to cafes and public transport.
  • - Driven and vibrant team of the country's most switched on digital marketers and growth experts (who actually walk the walk).
  • - Amazing growth prospects and upward mobility, build an empire within our fine progressive company.
  • **We move at a lightning pace! Only successful candidates will be contacted. If you haven't been invited via email to complete an interview kit within 5 business days after submitting your application, unfortunately you haven't been successful this time around!* *
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
PPCAdWordsGoogle AdWordsYouTubeanalyticsconversion rate optimisationA/B testingperformance analysiscampaign managementKPI development
Soft Skills
leadershipmentoringcommunicationtime managementclient escalationproblem-solvingcollaborationproactive communicationperformance managementinnovation
Certifications
Google AdWords certifiedGoogle Analytics certified