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About the role
Key responsibilities & impact- - Take full responsibility for managing the Paid Search team in their day-to-day responsibilities, including performance management and professional development plans for team members.
- - Mentor and train the Paid Search team, ensuring the quality of work is of a high standard.
- - Establish and document processes for the effective delivery of the Paid Search function.
- - In collaboration with Senior Management, develop and manage an appropriate Key Performance Indicator (KPI) structure for the Paid Search team.
- - Assist your team in troubleshooting client issues.
- - Be the first level of escalation for client-related issues for the Company.
- - Assist in the facilitation of recruitment, onboarding/offboarding and performance management lifecycle of your team members.
- - Lead the growth of the Paid Search division through innovation and results.
- - Distribute and manage client work appropriately across the Paid Search team.
- - Collaborate with other Departments with regards to processes and policies that impact on or are impacted by the Paid Search function.
- - Ensure communication between the Paid Search team and other departments of the business is succinct and proactive.
- - Prepare reporting and feedback for Senior Management on the department's performance to aid in the business decision making process.
- - Perform key responsibilities of a paid search specialist for a portfolio of clients and internal campaigns.
- - Setup, manage and optimise campaigns on Google AdWords and YouTube.
- - Analyse analytics to identify areas of opportunity and utilise conversion rate optimisation tactics (i.e. A/B, split-testing etc) to achieve maximum ROI.
- - Communicate effectively with and educate Account Managers who build the day-to-day client relationship.
- - Be invested in each client's business as though it were your own.
- - Prepare performance analysis reports and make recommendations for corrective modifications with a view to ongoing optimisation.
- - Keep your finger on the pulse of the Paid Search industry to identify opportunities within Paid Search for the benefit of both the Company and their clients.
Requirements
What you’ll need- - 2+ year of experience in a leadership role.
- - 5+ years of PPC experience.
- - Advanced Excel experience.
- - Excellent client escalation abilities.
- - Demonstrated experience in building and managing AdWords campaigns.
- - Google AdWords & Analytics certified.
- - Excellent time management skills.
- - Excellent communication skills.
- - Company First mindset.
- - Data-driven decision making.
Benefits
Comp & perks- **What we're offering:**
- - Extensive training and full support - we take training very seriously and will provide you with the industry's very best training, giving you the knowledge and confidence needed for greatness.
- - Generous salary - we want Australia's best talent and reward as such.
- - Newly renovated headquarters in South Yarra (just off Chapel St.), close to cafes and public transport.
- - Driven and vibrant team of the country's most switched on digital marketers and growth experts (who actually walk the walk).
- - Amazing growth prospects and upward mobility, build an empire within our fine progressive company.
- **We move at a lightning pace! Only successful candidates will be contacted. If you haven't been invited via email to complete an interview kit within 5 business days after submitting your application, unfortunately you haven't been successful this time around!* *
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
PPCAdWordsGoogle AdWordsYouTubeanalyticsconversion rate optimisationA/B testingperformance analysiscampaign managementKPI development
Soft Skills
leadershipmentoringcommunicationtime managementclient escalationproblem-solvingcollaborationproactive communicationperformance managementinnovation
Certifications
Google AdWords certifiedGoogle Analytics certified
