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Vice President of Marketing
Kinetic GlobalMarketing Manager at Kinetic Global driving pipeline and revenue through strategic demand generation. Owns multi-channel marketing campaigns and executes brand positioning in security and risk markets.
About the role
Key responsibilities & impact- Own the marketing contribution to pipeline — set targets, build programs, and report on what's working
- Develop and execute multi-channel campaigns (email, LinkedIn, paid, events) that drive qualified enterprise leads
- Build and optimize nurture programs that move prospects through the funnel
- Partner with sales on ABM strategies targeting Fortune 500 security and risk teams
- Define and execute an annual marketing strategy aligned to company revenue goals
- Identify and prioritize market segments, buyer personas, and messaging frameworks
- Develop positioning that differentiates Kinetic Global in a crowded CEM and duty-of-care landscape
- Translate product capabilities into clear, compelling value narratives for security, risk, and compliance buyers
- Own the Kinetic Global website end-to-end, including copy, structure, SEO, and continuous optimization.
- Build and manage a content calendar spanning thought leadership, case studies, solution briefs, and blog
- Ensure content reflects our voice: authoritative, mission-driven, and built for enterprise buyers.
- Track competitors, category trends, and buyer behavior, and translate that intelligence into actionable positioning.
- Manage relationships with relevant journalists, analysts, and industry associations
- Manage ZoomInfo integration and maintain data accuracy across accounts and contacts. Build dashboards that give sales and leadership clear visibility into pipeline and marketing activity.
Requirements
What you’ll need- 4+ years enterprise sales expertise.
- Track record of success working for companies $5m-$100m ARR.
- Must have held an annual quota of $600k+ in a previous position and met or exceeded it.
- Must have maintained an average deal size of $65,000+/year in previous positions.
- Experience giving technical presentations to technical buyers.
- Understands technology at a deep level.
- Bachelor's degree or equivalent experience. Engineering or CS preferred.
- Indefatigable work ethic and passion for success.
- Relentless pursuit of quota overachievement each month.
- Organized and able to multi-task effectively.
Benefits
Comp & perks- Health insurance
- Paid time off
- Flexible work arrangements
- Professional development
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
multi-channel campaignsABM strategiesSEOcontent managementdata accuracypipeline reportingmarket segmentationbuyer personasvalue narrativestechnical presentations
Soft Skills
indefatigable work ethicpassion for successquota overachievementorganizational skillsmulti-taskingrelationship managementanalytical thinkingcommunicationstrategic thinkingleadership
Certifications
Bachelor's degreeEngineering degreeComputer Science degree