Director, Lifecycle Marketing

Kindred

Director of Lifecycle Marketing at Kindred focused on scaling member communications strategy. Building a lifecycle marketing function with a global omni-channel approach.

Posted 7/16/2026full-timeRemote • 🇺🇸 United StatesLead💰 $175,000 - $260,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing and CRM strategy, with a focus on building high-volume programs that drive measurable outcomes. Proficient in leveraging data insights for campaign optimization and personalization across various channels.

Highest-signal resume keywords

Lifecycle Marketing StrategyCRM StrategyData Infrastructure DevelopmentCampaign ExecutionMobile Channel Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingCRM StrategyCampaign ManagementData AnalysisCustomer SegmentationAutomation WorkflowsPerformance MeasurementEmail MarketingSMS MarketingIn-App Messaging

Soft Skills

Project ManagementCommunicationAnalytical MindsetProblem SolvingSelf-Directed

Tools & Technologies

BrazeCDP IntegrationsAI Personalization ToolsLocalization Tooling

Industry Keywords

Consumer MarketplaceMembership ProductsNetwork-Based ProductsOmni-Channel MarketingCustomer Engagement

About the role

Key responsibilities & impact

Own hosting and travel activation communications experience: Own the strategic roadmap, execution, and optimization of customer communications across email, SMS, push notifications, in-app messaging, and emerging lifecycle channels. Optimize existing programs, as well as leverage insights to iterate and launch new strategies to activate Kindred members across various audience segments.
Establish Lifecycle function. Establish cross-functional processes for campaign execution, measurement, and reporting. Partner with Data Engineering and Analytics to develop actionable lifecycle performance insights and evolve the data infrastructure that powers personalization, automation, and decision-making. Define lifecycle messaging best practices to deliver consistent, customer-centric experiences, and proactively identify and advocate for the people, tools, and resources needed to support the team's growth and long-term success.
Hone our GTM muscles. Develop messaging playbooks in partnership with PMM for new product launches and marketing campaigns, continuously improving with each iteration. Partner across Product, Engineering, Creative, and Marketing to bring together technical, creative, and lifecycle requirements and deliver seamless, end-to-end customer experiences.
Be a thought leader on existing members. Serve as the voice of the member by translating lifecycle performance into actionable insights. Regularly share results, learnings, and customer trends to deepen the organization's understanding of member segments, their journeys, and the behaviors that drive hosting, travel activation and long-term engagement.
Build a world-class lifecycle engine. Continually evolve the strategic direction of Kindred's lifecycle marketing discipline by bringing the latest advances in AI, personalization, experimentation, and marketing technology into our member experience. Champion new ways of working that improve efficiency, increase relevance, and unlock step-function growth.

Requirements

What you’ll need

12+ years of experience in lifecycle marketing and CRM strategy, ideally in consumer marketplace, membership, or network-based products.
Proven track record in building high volume lifecycle programs that drive measurable business outcomes.
You've worked closely with PM’s, Brand, Data, and Engineering teams and have strong project management and communication skills. You can write actionable engineering requirements and creative briefs in the same week.
Analytical mindset, with proven ability to gain insights from high-volume, complex, and omni-channel existing programs, and turn them into actionable results. Strong point of view on lifecycle data infrastructure and pipelines.
Mobile-first experience preferred. Deep experience with mobile and app channels – push, in-app, SMS, WhatsApp – with a strong point of view on channel strategy.
Hands-on experience in building campaigns and workflows, and working knowledge of optimal build-out of canvases, customer segments, and automations.
Equally comfortable rolling up sleeves to execute campaigns on an ongoing basis as you are building a strategy
Scrappy and self-directed: you don't wait for perfect data or a perfect brief. You can make progress toward goals even when there’s ambiguity or a lack of existing process.
Must have experience with Braze, CDP integrations, AI personalization and localization tooling.

Benefits

Comp & perks

Competitive cash compensation and equity
Comprehensive health benefits
Flexible time off, plus 12 paid holidays per year
21 credits per year to stay in Kindred homes
$4,000 annual travel stipend to help offset travel-related costs
Remote-first and remote-flexible work environment, with opportunities to work from anywhere and gather in person, including at Kindred HQ in San Francisco
Regular team and company offsites to connect, collaborate, and build together
A vibrant, inclusive, and highly skilled team that ferociously protects team chemistry
A culture of high standards, feedback, and continual growth