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About the role
Key responsibilities & impact- Own revenue on the marketing side
- Build systems, loops, and ideas that turn awareness into participation
- Scale paid channels efficiently without eroding brand or unit economics
- Partner with PMM/Creative to translate creative campaigns into growth outcomes
- Find and unlock existing communities of travelers and home swappers
- Design lifecycle journeys that improve activation, retention, and referral
- Treat the website as a product surface that continuously improves conversion
- Work closely with product to shape onboarding, supply growth, and user experience
- Approach partnerships as a way to unlock both supply and demand
- Experiment with how AI can meaningfully improve user acquisition, conversion, and retention
- Establish growth operating rhythms: define KPIs, run weekly performance reviews
Requirements
What you’ll need- 12+ years in Marketing with a focus on Growth, and at least 8+ years of People Management experience
- Network or marketplace experience
- Builder mindset
- Ability to translate data and insights into actionable strategy
- Demonstrated clear ability to lead and scale a successful team
- Experiences with >$10m marketing budget
- Success using AI tools to build operational efficiencies
Benefits
Comp & perks- Competitive cash compensation and equity
- Comprehensive health benefits
- Flexible time off, plus 12 paid holidays per year
- 21 credits per year to stay in Kindred homes
- $4,000 annual travel stipend to help offset travel-related costs
- Remote-first and remote-flexible work environment, with opportunities to work from anywhere and gather in person, including at Kindred HQ in San Francisco
- Regular team and company offsites to connect, collaborate, and build together
- A vibrant, inclusive, and highly skilled team that ferociously protects team chemistry
- A culture of high standards, feedback, and continual growth
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
growth marketinguser acquisitionconversion optimizationdata analysislifecycle marketingperformance metricsbudget managementAI toolscommunity engagementproduct management
Soft Skills
leadershipstrategic thinkingcollaborationcommunicationproblem-solvingcreativityadaptabilityteam buildinganalytical mindsetbuilder mindset