Growth Marketing

• Develop and execute a comprehensive direct mail strategy to drive new customer acquisition and brand awareness
• Manage end-to-end campaign execution, including audience segmentation, creative development, print production, postage, and performance tracking
• Collaborate with internal teams (creative, analytics, product) to ensure seamless campaign execution, measurement, and consistent brand messaging
• Manage and support the professional growth and development of one direct report
• Integrate direct mail execution into broader marketing strategy, optimizing frequency and creative selection within omnichannel top and mid-funnel campaigns
• Organize monitoring and analysis of campaign performance, providing regular reports and actionable insights to optimize spend and improve ROI
• Conduct A/B testing on copy, creative, formats, and list segments to refine strategies
• Stay up-to-date with industry trends, best practices, and emerging technologies in direct mail and offline marketing
• Manage relationships with external agencies, printers, and list brokers
• Manage and optimize budgets for all assigned direct mail campaigns

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