Kimberly-Clark

Insights & Analytics Lead – Asia

Kimberly-Clark

full-time

Posted on:

Location Type: Hybrid

Location: Petaling Jaya • Malaysia

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Job Level

Senior

About the role

  • Lead the Asia consumer insights ecosystem and drive key research projects, digital solutions and best practices for Kimberly Clark’s Family Care Consumer (Kleenex, Scott Viva) and Professional division.
  • Work in multi-functional teams across multiple geographies across Asia.
  • Lead assessment of market landscape including consumer trends, market performance and consumer risks & opportunities to underpin strategic business plan.
  • Maximize the business unit's learning plan investment by ensuring that learning agendas align to strategic areas for the business and drive towards value creation.
  • Lead the design and implementation of quantitative and qualitative research methodologies (e.g., surveys, focus groups, ethnographies) to generate actionable insights and drive innovation.
  • Develop and execute comprehensive consumer research programs to understand consumer needs, preferences, and purchase behavior across various markets and segments.
  • Develop a fiscally responsible mindset by ensuring previous research, analytics, syndicated and other internal resources are incorporated into learning plans and analyses.
  • Champion knowledge management system across the organization.
  • Serve as subject matter expert for team to design and explain consumer insights techniques and results when necessary.
  • Lead agency conversations.
  • Analyze large and complex datasets to identify trends, patterns, and opportunities for product development, marketing, and sales.
  • Develop and implement a consumer insight and brand framework to ensure consistent and efficient delivery of insights across the organization.
  • Lead Customer experience understanding for and insights by CSAT (Customer satisfaction survey) and VOC (Voice of Customer) management.
  • Stay abreast of industry trends, Digital solutions, emerging consumer technologies, and competitive landscape.

Requirements

  • Bachelor's degree in Statistics, Mathematics, Economics, Marketing, or a related field.
  • 7+ years of experience in consumer insights, market research, innovation and data analytics within the FMCG industry.
  • Proven track record of leading and delivering impactful consumer research projects.
  • Excellent communication and presentation skills with the ability to influence stakeholders at all levels.
  • Experience working in a multinational company with exposure to diverse markets.
  • Experience with market mix modeling and media analytics.
  • Demonstrated success in driving business results through objective and fact-based analysis, understanding market dynamics, and translating consumer analytics into actionable strategies.
Benefits
  • Health insurance
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
quantitative research methodologiesqualitative research methodologiesmarket mix modelingmedia analyticsdata analyticsconsumer researchstatistical analysisconsumer behavior analysistrend analysisinsight generation
Soft Skills
communication skillspresentation skillsstakeholder influenceteam leadershipcross-functional collaborationstrategic thinkingproblem-solvinganalytical thinkingadaptabilityknowledge management
Certifications
Bachelor's degree in StatisticsBachelor's degree in MathematicsBachelor's degree in EconomicsBachelor's degree in Marketing