Digital Transformation Lead, Marketing Capabilities
Kimberly-Clark
full-time
Posted on:
Location Type: Hybrid
Location: Sao Paulo • Brazil
Visit company websiteExplore more
Job Level
About the role
- Architect and lead digital transformation programs that elevate marketing, sales, and consumer engagement capabilities globally.
- Design and implement AI-powered frameworks for content creation at scale, social-first brand building, and personalized consumer experiences.
- Drive automation and optimization in media planning and buying, leveraging agentic AI and advanced analytics for real-time performance management.
- Enable data-powered sales activation, e-commerce excellence, and market development through integrated digital platforms and insights engines.
- Foster cross-functional collaboration, upskilling, and change management to embed digital-first ways of working across teams and geographies.
- Monitor and respond to emerging trends in GenAI, agentic commerce, and digital disruption, ensuring Kimberly-Clark’s strategies remain competitive and future-ready.
- Partner with external vendors, agencies, and technology providers to accelerate innovation and scale best-in-class solutions.
- Ensure compliance with global data governance, privacy, and security standards.
- Communicate effectively with stakeholders at all levels to drive buy-in and successful execution of transformation initiatives.
Requirements
- Bachelor’s degree in marketing, Business, Computer Science, or related field required; Master’s degree or relevant certifications preferred.
- Fluent English
- Deep expertise in digital transformation, marketing technology, and AI/ML applications in consumer goods or related industries.
- Proven track record of leading large-scale transformation programs, preferably in a global or multi-market context.
- Strong proficiency in digital marketing platforms, content management systems, data analytics, and automation tools.
- Experience with agentic AI, generative content, and e-commerce enablement.
- Familiarity with global data governance, privacy, and compliance standards.
- Demonstrated success in driving measurable business impact through digital innovation and capability building.
- Excellent communication, stakeholder management, and project leadership skills.
- Experience working in matrixed organizations and collaborating across segments and functions.
Benefits
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital transformationAI-powered frameworksautomationdata analyticse-commerce enablementcontent management systemsmarketing technologyagentic AIgenerative contentchange management
Soft Skills
communicationstakeholder managementproject leadershipcross-functional collaborationupskillingdriving buy-inmeasurable business impactcollaborationleadershipadaptability
Certifications
Bachelor’s degreeMaster’s degreerelevant certifications