Marketing Analytics Product Manager
Kimberly-Clark
full-time
Posted on:
Location Type: Hybrid
Location: Buenos Aires • 🇦🇷 Argentina
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Own the vision, strategy, and roadmap for the analytics domain, defining success and tracking progress through KPIs.
- Provide cross-functional leadership, aligning engineering, sales, marketing, and support through clear communication of the product roadmap.
- Collaborate with the Product Owner and stakeholders to develop and evolve product requirements, acceptance criteria, and solutions.
- Represent the voice of the user, ensuring alignment between Kimberly-Clark North America (KCNA) objectives and user needs, pain points, and priorities.
- Define and document user personas, use cases, and success stories to guide product development and user experience.
- Lead stakeholder engagement throughout the product lifecycle, including intake, requirements gathering, UAT, and adoption.
- Act as the KCNA representative to Global Product Teams, advocating for local needs in tools with overlapping use cases.
- Drive product adoption and lifecycle planning through feedback loops, training, communication channels, and transition strategies.
Requirements
- 5–10 years of experience in product management or analytics, ideally within marketing, data, or measurement domains.
- Proven track record of owning a digital or analytics product roadmap, beyond reporting or dashboard creation.
- Ability to translate marketing needs and customer insights into clear, actionable product requirements.
- Strong fluency in product management concepts such as backlog, MVP, value realization, adoption, and iteration.
- Demonstrated success in delivering business value and driving adoption, not just building features.
- Skilled in data-driven decision-making, defining success metrics, and aligning stakeholders across business and tech.
- Experience leading post-launch enablement strategies to ensure sustained product impact.
- Excellent storytelling and executive communication skills, with the ability to bridge business and technical conversations.
Benefits
- Hybrid work model
- Medical insurance
- Product package
- Company doctor
- Flexible schedule
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product managementanalyticsdata-driven decision-makingbacklog managementMVP (Minimum Viable Product)value realizationadoption strategiesiterationrequirements gatheringUAT (User Acceptance Testing)
Soft skills
cross-functional leadershipclear communicationstorytellingexecutive communicationstakeholder engagementcollaborationuser advocacyalignmenttrainingtransition strategies