Manage the P&L for NA Power Clean Wipers to maximize profitable growth.
Partner with US & Canada Marketing, Sales, & Supply Chain Teams to develop ongoing product forecasts for new and existing product categories.
Define pricing plan based on NA pricing strategy, set prices for the US and Canada, and manage price increases for assigned product categories; approve pricing discounts/deals & monitor value equation competitiveness & adjust appropriately to deliver sales/profit targets.
Build and leverage external market and internal insights that informs commercial execution to create and capture customer value.
Lead marketing initiatives (Innovation / Renovation / Life Cycle Maximization / Product Changes) in support of driving a profitable P&L.
Build commercial value proposition for customers (end-user, chooser, distribution & sales).
Partner with Wipers Commercialization Manager to build and activate commercial sales and marketing plans from launch to revenue realization.
Partner with Customer Marketing to align Reasons to Believe (RTB’s) for product solutions and lead the development & execution of detailed product commercialization plans.
Support NA Regulatory Team with market specific information for assigned product categories.
Partner with R&E Team to manage NA renovation / cost improvement projects from kick-off to execution.
Partner with Sales Capability to build capability of sales organization in assigned product categories to improve sales closure rates.
Partner with Channel Marketing & Business Development Teams to define channel marketing plans per market, including launch plans for innovation, renovation & product changes.
Partner with NA Wipers Innovation Team to leverage Category & Brand Foundations, product claims & sales tools, and manage local legal or regulatory approval (where appropriate) for assigned projects.
Partner with NA Category Sustainability Team to identify, prioritize, and resource initiatives to meet customer needs – including marketing, communications, and certifications.
Requirements
Bachelor’s degree in business-related discipline.
8+ years of experience in Marketing / Brand management / Sales roles with a demonstrated track record of achievement and growth in leadership behavior.
Proven business & organizational acumen – understanding of market dynamics, P&L management & commercial mindset, project, and stakeholder management, etc.
Strong skills and experience with diagnosing and resolving complex problems and opportunities.
Adept analytical, decision making, influence, and compelling communication skills.
Ability to craft vision and strategy and make it come to life with actionable plans.
Able to support product development, working with R&D, Manufacturing & Product Supply.