Marketing Analyst

Kimber

Marketing Director at Plume developing global marketing strategy and leading the marketing team. Focused on scaling adoption of tokenized RWAs among crypto-native and institutional audiences.

Posted 8/1/2026full-timeRemote • California • 🇺🇸 United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive marketing strategies, including brand positioning and go-to-market planning, while effectively managing and coaching a diverse marketing team. Proven ability to align marketing initiatives with business objectives in regulated industries, ensuring compliance and strategic communication.

Highest-signal resume keywords

Marketing Strategy DevelopmentTeam ManagementBrand PositioningStakeholder CommunicationKPI Tracking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand StrategyDemand GenerationCampaign Performance AnalysisContent DevelopmentMarket Research

Soft Skills

Strategic ThinkingStorytellingExecutive PresenceCoachingCommunication

Industry Keywords

CryptoFintechRegulated IndustryTechnical ProductSecurities Compliance

About the role

Key responsibilities & impact

Own Plume's overall marketing strategy, including brand positioning, messaging, and go-to-market planning across product launches and partnerships.
Build, manage, and coach a marketing team spanning content, growth, community, and design/brand.
Partner with the CEO and executive team to align marketing strategy with fundraising, product roadmap, and BD priorities.
Lead Plume's press and analyst relationships; act as a primary external spokesperson alongside executive leadership.
Oversee brand and campaign strategy for major launches, partnerships, and institutional-facing initiatives.
Set and track marketing KPIs (awareness, community growth, campaign performance, pipeline influence) and report to leadership.
Ensure marketing content and claims are reviewed appropriately with Legal/Compliance given securities-adjacent messaging risk.

Requirements

What you’ll need

8+ years of marketing experience, including 3+ years managing a team, ideally in crypto, fintech, or another regulated/technical industry.
Demonstrated success building brand and demand generation strategy for a fast-growing technical product.
Strong executive presence; experience representing a company to press, analysts, and institutional partners.
Excellent strategic thinking; able to translate company strategy into a prioritized, resourced marketing plan.
Exceptional writing and storytelling skills, particularly around translating complex technical/financial concepts for varied audiences.

Benefits

Comp & perks

Competitive salary
Equity/token allocation
Comprehensive benefits
Significant ownership over campaigns and channels from day one.
A collaborative, remote-first team building category-defining products in RWAfi.
Direct exposure to product launches, partnerships, and the broader crypto/TradFi ecosystem.