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Kimber

Marketing Manager

Kimber

Marketing Director at Plume responsible for marketing strategy and team management to boost adoption of tokenized RWAs among crypto-native and institutional audiences.

Posted 8/1/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing comprehensive marketing strategies, with a focus on brand positioning, messaging, and go-to-market planning in regulated industries. Proven ability to lead cross-functional teams, manage multi-channel campaigns, and track performance against KPIs.

Highest-signal resume keywords
Marketing Strategy DevelopmentTeam Leadership and CoachingMulti-Channel Campaign ManagementKPI Tracking and ReportingCrypto Industry Familiarity

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Marketing ExperienceCampaign Performance MeasurementContent CreationBrand StrategyMessaging Development
Soft Skills
Strong Writing SkillsCross-Functional CollaborationCommunication Skills
Industry Keywords
CryptoFintechRegulated IndustryCommunity GrowthSecurities Compliance

About the role

Key responsibilities & impact
  • Own Plume's overall marketing strategy, including brand positioning, messaging, and go-to-market planning across product launches and partnerships.
  • Build, manage, and coach a marketing team spanning content, growth, community, and design/brand.
  • Partner with the CEO and executive team to align marketing strategy with fundraising, product roadmap, and BD priorities.
  • Lead Plume's press and analyst relationships; act as a primary external spokesperson alongside executive leadership.
  • Oversee brand and campaign strategy for major launches, partnerships, and institutional-facing initiatives.
  • Set and track marketing KPIs (awareness, community growth, campaign performance, pipeline influence) and report to leadership.
  • Ensure marketing content and claims are reviewed appropriately with Legal/Compliance given securities-adjacent messaging risk.

Requirements

What you’ll need
  • 3+ years of marketing experience, ideally in crypto, fintech, or another technical/regulated industry.
  • Strong writing skills; able to make complex financial and technical concepts clear and compelling.
  • Experience running multi-channel campaigns and measuring performance against clear KPIs.
  • Comfortable working cross-functionally with Product, BD, and Design in a fast-moving environment.
  • Familiarity with crypto-native channels and community norms (X, Discord, Telegram).

Benefits

Comp & perks
  • Competitive salary, equity/token allocation, and comprehensive benefits.
  • Significant ownership over campaigns and channels from day one.
  • A collaborative, remote-first team building category-defining products in RWAfi.
  • Direct exposure to product launches, partnerships, and the broader crypto/TradFi ecosystem.