Senior Product Marketing Manager

Kids2

Senior Product Marketing Manager developing and implementing strategies for enterprise SaaS products at k-ID. Collaborating with cross-functional teams to enable sales and build narratives for buyers.

Posted 7/28/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS product marketing, with a strong focus on sales enablement, competitive analysis, and effective communication of complex product narratives. Proven ability to create and maintain impactful sales tools and training materials that drive team performance and customer engagement.

Highest-signal resume keywords

B2B SaaS Product MarketingSales Enablement OwnershipCase Study DevelopmentCompetitive Program ManagementTechnical Narrative Translation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales EnablementPitch Deck CreationObjection HandlingWin/Loss AnalysisProduct MessagingCase Study DevelopmentCompetitive AnalysisUse-Case DevelopmentRegulatory TranslationContent Creation

Soft Skills

Excellent WritingPresentation SkillsCollaborationCustomer EngagementRemote Work Adaptability

Tools & Technologies

AI ToolsSDKAPI

Industry Keywords

Enterprise SalesSales-Led MotionB2B MarketingProduct MarketingCustomer Approval Process

About the role

Key responsibilities & impact

Build and maintain the core selling toolkit: pitch decks, product one-pagers, use-case breakdowns, objection-handling guides, and vertical-specific narratives
Consolidate what's working in the field: capture the best plays, materials, and talk tracks reps have invented individually and turn them into shared, maintained assets and training.
Own the enablement cadence: train the sales team on new assets, messaging, and competitive updates; be their first call when a deal needs a sharper story.
Translate regulatory moments into selling motions
As our GTM org grows, arm new motions with messaging and materials
Build and run our competitive program: landscape map, battlecards for our top competitors, and a refresh cadence tied to win/loss learnings.
Stand up a lightweight win/loss loop so deal outcomes systematically feed messaging, battlecards, and product feedback.
Codify the product story: markitecture diagram, per-product messaging docs, and a use-case library mapped to persona, vertical, and regulation across our portfolio.
Operationalize and maintain our ICP and persona messaging
Own product-level web content: product pages, explainers, and the self-serve evaluation story.
Support packaging and portfolio narrative
Own case studies end-to-end: identify candidates, wrangle customer approvals, interview stakeholders, and ship polished, quantified stories.
Build the broader proof library: reference quotes, stats, and named-logo assets sales can pull from.
Stand up a repeatable, tiered launch process so every meaningful release gets the right messaging, assets, and sales enablement.
Produce demo assets sellers actually use.

Requirements

What you’ll need

5–8+ years in B2B SaaS product marketing with an enterprise, sales-led motion
Proven ownership of sales enablement: battlecards, pitch decks, objection handling, and win/loss programs you built and ran.
You can translate a deeply technical product (SDK/API-level) into buyer-level narrative, and you're comfortable working directly with engineers and legal/regulatory subject-matter experts.
You've shipped customer case studies end-to-end — including the unglamorous customer-wrangling parts.
A builder profile: you've stood up product marketing from zero or near-zero at a Series A–C company, and you produce finished assets yourself.
Excellent writer and presenter; comfortable working async in a remote, globally distributed company.
Fluent and enthusiastic with AI tools as a daily force multiplier for research, drafting, asset production, and demo creation — with good judgment about when to lean on them and when not to.

Benefits

Comp & perks

Fully remote (some overlap with Singapore and US time zones)