Kids2

Marketing Lead

Kids2

full-time

Posted on:

Location Type: Hybrid

Location: United States

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Job Level

Senior

About the role

  • Drive lead generation and early pipeline creation in close collaboration with Sales
  • Rapidly test messaging, channels, and offers and double down on what works
  • Support high-velocity launches of strategic customers and platform integrations, translating major wins into market momentum.
  • Own distribution and amplification of launches across owned, paid, and partner channels.
  • Own website conversion, landing pages, and lead capture flows
  • Run continuous experimentation across acquisition and activation funnels
  • Analyze performance weekly and iterate quickly based on data
  • Translate product capabilities into clear value propositions for developers and enterprise buyers
  • Support launches of new features and regulatory capabilities with execution-ready GTM plans
  • Create sales assets directly including decks, one-pagers, and customer-facing materials
  • Create high impact content including launch content, product narratives, campaign copy, LinkedIn content, and website copy
  • Develop clear, simple messaging that converts interest into action
  • Operate marketing tools hands-on including CRM, automation, and analytics
  • Track CAC, conversion rates, and channel effectiveness
  • Use AI tools to increase speed, efficiency, and insight across workflows

Requirements

  • 4 to 7 years of hands-on marketing experience in B2B SaaS, developer tools, or infrastructure products
  • Demonstrated ownership of campaign execution and measurable outcomes
  • Comfort operating in a fast-paced, resource-constrained startup environment
  • Comfortable operating with ambiguity, speed, and imperfect information
  • Strong analytical instincts and data fluency
  • Excellent written communication skills
Benefits
  • A competitive startup salary aligned with experience and market benchmarks.
  • Employee Stock Ownership Plan so you participate directly in the long term upside of the company.
  • Comprehensive family health coverage, including medical, dental, and vision benefits
  • Provided Mental Health and Wellness support benefit
  • Hands on exposure with key clients in a scaling global tech company
  • Opportunities for continuous learning through real ownership over a company function
  • Direct collaboration with the Founders and the GTM leadership team
  • A collaborative, inclusive and low politics work environment.
  • Flexible, trust based working culture shaped by a US startup operating model.
  • A mission driven company focused on improving online experiences for kids and teens globally.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lead generationpipeline creationcampaign executiondata analysisconversion optimizationcontent creationmessaging developmentperformance trackingGTM planningexperimentation
Soft Skills
analytical instinctsdata fluencywritten communicationadaptabilityownershipcollaborationcreativityproblem-solvingtime managementstrategic thinking