KFC Brasil

Senior Digital & CRM Analyst

KFC Brasil

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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Job Level

Senior

About the role

  • Manage the brand's mobile app, ensuring performance, updating offers, monitoring metrics, and optimizing user experience.
  • Manage the brand's website, ensuring usability, up-to-date content, efficient navigation, and integrations with other digital channels.
  • Manage the in-store digital kiosk, including UX improvements, purchase flow, content maintenance, and performance analysis.
  • Design, optimize, and monitor the consumer journey across all digital channels, ensuring consistency and a seamless experience between the app, website, and kiosk.
  • Build and operate CRM communication flows via WhatsApp and email marketing, focusing on engagement, conversion, and recurrence.
  • Conduct data analysis of sales, user behavior, and campaign performance.
  • Interpret and present insights based on Google Analytics and other digital monitoring tools.
  • Collaborate with internal teams in marketing, technology, product, and external agencies to implement continuous improvements.

Requirements

  • Solid prior experience in digital marketing, CRM, performance marketing, or digital product.
  • Proficiency with tools such as Google Analytics, Google Tag Manager, and CRM platforms (e.g., Braze).
  • Familiarity with funnel metrics, retention, LTV, sales, and user behavior.
  • Strong analytical skills, organizational abilities, and a problem-solving focus.
  • Experience managing multiple channels and concurrent projects.
  • Plus: experience with mobile apps, e-commerce, or loyalty/coupon programs.
  • English and Spanish are desirable.
Benefits
  • Meal allowance (Vale Refeição)
  • Transportation allowance (Vale Transporte)
  • Health insurance
  • Dental insurance
  • Life insurance
  • Pharmacy discount program
  • Discount partnerships with educational institutions
  • Discount partnerships with entertainment companies
  • Payroll-deductible loan
  • TotalPass
  • Work model: Hybrid
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingCRMperformance marketingdata analysisuser behavior analysisfunnel metricsretentionLTVsales analysisemail marketing
Soft Skills
analytical skillsorganizational abilitiesproblem-solvingcollaborationproject management