Keywords Studios

Freelance Senior Community Strategist, Chinese – Gaming

Keywords Studios

full-time

Posted on:

Location Type: Remote

Location: China

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Job Level

Senior

About the role

  • Lead the culturalization of our current global community strategy for the Chinese market, including target audience personas, community proposition, phased community objectives, channel strategy and content recommendations.
  • Define a China-first value proposition for the community.
  • Identify key audience segments based on motivations and social and community behaviors, not just demographics.
  • Develop a platform-native strategy across Bilibili, Weibo, Douyin, etc. including what content will resonate (not just what we should post, but why).
  • Identify the roles of creators, fandom and social validation in China (educate the rest of the team about it).
  • Ensure all content and messaging are not just localized but culturally relevant and trend-aware.

Requirements

  • 1-2 years Senior Strategist experience or more
  • Good understanding of core strategic principles & frameworks
  • Sense of direction between data-driven analytics and creative strategy
  • Strong grasp of social & web analytics (native & via tools)
  • Strong numeracy and comfort with numerical data
  • Very strong written and spoken communication skills
  • High level of self-sufficiency and organization
  • A passion for marketing
  • Good knowledge of Social / Community Strategy
Benefits
  • As a remote role, we offer flexibility and a nice work-life balance.
  • Our company culture is fun, friendly, diverse and inclusive, and we welcome people from all over the world.
  • We work on exciting projects with global brands.
  • Depending on your location, as well as each project and its needs, the job could be open to freelance cooperation or employment contract if there is a possibility within our global footprint.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data-driven analyticssocial analyticsweb analyticscommunity strategycontent strategyculturalizationaudience segmentationvalue propositionnumerical data analysiscontent localization
Soft Skills
written communicationspoken communicationself-sufficiencyorganizationcreativitystrategic thinkinganalytical thinkingpassion for marketing