Senior Community Strategist, Chinese – Gaming

Keywords Studios

. Lead the culturalization of our current global community strategy for the Chinese market, including target audience personas, community proposition, phased community objectives, channel strategy and content recommendations.

Posted 4/9/2026full-timeRemote • 🇮🇹 ItalySeniorWebsite

About the role

Key responsibilities & impact

Lead the culturalization of our current global community strategy for the Chinese market, including target audience personas, community proposition, phased community objectives, channel strategy and content recommendations.
Define a China-first value proposition for the community.
Identify key audience segments based on motivations and social and community behaviors, not just demographics
Develop a platform-native strategy across Bilibili, Weibo, Douyin, etc. including what content will resonate (not just what we should post, but why).
Identify the roles of creators, fandom and social validation in China (educate the rest of the team about it).
Ensure all content and messaging are not just localized but culturally relevant and trend-aware.
Must have addition: knowledge of the gaming market in China, doesn't have to be a hardcore player, but understanding of popular RPG games and the general ecosystem is vital.

Requirements

What you’ll need

1-2 years Senior Strategist experience or more
Good understanding of core strategic principles & frameworks
Sense of direction between data-driven analytics and creative strategy
Strong grasp of social & web analytics (native & via tools)
Strong numeracy and comfort with numerical data
Very strong written and spoken communication skills
High level of self-sufficiency and organization
A passion for marketing
Good knowledge of Social / Community Strategy

Benefits

Comp & perks

As a remote role, we offer flexibility and a nice work-life balance.
Our company culture is fun, friendly, diverse and inclusive, and we welcome people from all over the world.
We work on exciting projects with global brands. We help the world’s greatest game development/publisher studios on community and social media management, while they work hard to develop stunning game experiences, including MMOs, AAA blockbusters, indie gems and mobile hits.
Depending on your location, as well as each project and its needs, the job could be open to freelance cooperation or employment contract if there is a possibility within our global footprint.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data-driven analyticssocial analyticsweb analyticscommunity strategycontent strategyculturalizationaudience segmentationgaming market knowledgeRPG games understanding

Soft Skills

written communicationspoken communicationself-sufficiencyorganizationcreativitystrategic thinkingnumeracypassion for marketing