Paid Media Specialist

Keypath Education

Paid Media Specialist driving paid search, social and retargeting campaigns for Keypath Education’s online university programs. Optimising performance, conversion and enrolment outcomes through data, automation and AI.

Posted 9/8/2026full-timeRemote • 🇦🇺 AustraliaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and optimizing paid search and social campaigns across platforms like Google Ads, Meta, and LinkedIn, utilizing data-driven insights for performance enhancement. Strong collaboration with creative and web teams to improve campaign assets and landing pages while staying informed on industry trends and emerging technologies.

Highest-signal resume keywords

Paid Search Campaign ManagementData-Driven Campaign OptimizationAI-Powered Advertising TechnologiesPerformance Analysis and ReportingCollaboration with Creative Teams

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Google AdsMeta AdvertisingLinkedIn AdvertisingCampaign Performance AnalysisConversion Rate OptimizationData AnalysisForecastingRetargeting CampaignsEmerging Marketing TechnologiesDigital Marketing

Soft Skills

Analytical AbilitiesProblem-SolvingCommercial MindsetProactive MindsetStrong Collaboration Skills

Industry Keywords

Digital MarketingCampaign ManagementConsumer BehaviorMarketing TrendsPerformance and ROI

About the role

Key responsibilities & impact

Develop, manage and optimise paid search, paid social and retargeting campaigns across Google Ads, Meta and LinkedIn
Leverage AI-powered campaign formats and emerging advertising technologies
Monitor, analyse and report on campaign performance from click-through to enrolment
Use data-driven insights to inform campaign optimisation decisions
Forecast lead volumes, media spend and performance outcomes
Partner with creative, content and web teams to develop campaign assets and optimise landing pages
Support conversion rate optimisation initiatives and testing strategies
Monitor industry trends, digital platform developments and consumer behaviours
Collaborate with internal stakeholders and external partners on marketing campaigns and strategic projects

Requirements

What you’ll need

Passion for digital marketing
Experience using data, technology and innovation to deliver campaigns
Analytical and problem-solving abilities
Commercial mindset focused on performance and ROI
Ability to translate complex insights into clear, actionable recommendations
Curiosity about AI, automation and emerging marketing technologies
Proactive mindset and ownership of work
Strong collaboration skills
Ability to adapt quickly in a fast-paced, high-growth environment
Must reside in Australia with full working rights
Preferred applicants may be required to complete a police check and other pre-employment checks

Benefits

Comp & perks

Global EdTech leader across Australia and SE Asia
Flexible “Work Anywhere” model (remote, hybrid or office)
High-growth environment with strong career development opportunities
Collaborative, innovative, people-first culture
Certified as a Great Place to Work in Australia & Malaysia
Professional development support, including access to certifications and training programmes
Employee Assistance Program and wellbeing initiatives
Access to LinkedIn Learning and career development programs
IT Equipment provided for your success
Inclusive hiring experience