Growth Marketing Manager

Keyfactor

Growth Marketing Manager driving ARR for Keyfactor, a trust-infrastructure provider for AI and machines. Building PLG Test Drive and enterprise ABM demand-generation programs.

Posted 8/13/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in driving ARR through enterprise account campaigns and product-led growth strategies, with a strong focus on demand generation, multi-channel digital marketing, and data-driven performance analysis.

Highest-signal resume keywords

Growth MarketingDemand GenerationProduct-Led Growth (PLG)Account-Based Marketing (ABM)Data Fluency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ExecutionMulti-Touch AttributionSegmentationMarketing AnalyticsSQLProject Management

Soft Skills

CollaborationAnalytical ThinkingProblem Solving

Tools & Technologies

HubSpotSalesforceDreamdataDOMOAI Automation Tools

Industry Keywords

Enterprise B2BCybersecuritySaaSEnterprise Technology

Tech Stack

Tools & technologies

Cyber SecuritySQL

About the role

Key responsibilities & impact

Drive ARR through enterprise named account campaign execution and product-led growth via Keyfactor’s Test Drive program
Own demand generation programs end-to-end, including planning, execution, optimization, and reporting
Build and scale the PLG growth motion and systematic growth loops driving user acquisition, activation, and conversion to pipeline
Design and deliver multi-channel digital marketing programs for prospects within the Named Account Model
Partner with Field Marketing, SDR, and Sales to support personalized ABM activations for priority accounts
Analyze performance daily/weekly and produce insights, actionable next steps, and KPI dashboards tied to engagement, funnel metrics, opportunity ARR, and revenue
Run continuous experiments to improve engagement rates, pipeline quality, and sales impact
Collaborate with Performance Marketing, Marketing Operations, Web, Content, Field, Customer, Brand, Product Marketing, SDR, and Sales teams
Deploy AI and automation across campaign ideation, planning, content and creative development, deployment, and optimization
Champion AI and automation best practices across the team

Requirements

What you’ll need

2–4+ years of experience in growth marketing or demand generation
Demonstrated experience running PLG programs or self-serve trial/freemium motions alongside enterprise campaign execution
Hands-on experience in Enterprise B2B Growth and ABM
Fluency in advanced segmentation and dynamic campaign orchestration using firmographic and behavioral data and signals
High data fluency and experience with multi-touch attribution models and marketing analytics tools such as Dreamdata and DOMO
SQL or BI experience is a plus
Demonstrated use of AI and automation in omnichannel marketing workflows
Proficiency with HubSpot, Salesforce, and ABM tools
Strong project management skills and ability to manage multiple high-priority programs simultaneously
Prior cybersecurity, SaaS, or enterprise technology experience preferred

Benefits

Comp & perks

Second Fridays (a company-wide day off on the second Friday of every month minus November and December due to the Holiday schedule; subject to change)
Comprehensive benefit coverage globally
Paid parental leave
Comprehensive adoption and fertility support
Competitive time off globally
Wellbeing resources
Wellness allowance
Mindfulness app free membership
Wellness Wednesdays
Global Volunteer Day
Company non-profit matching
3 volunteer days off
Monthly Talent development and Cross Functional meetings to support professional development
Regular All Hands meetings followed by group gatherings