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Tech Stack
Tools & technologiesCyber SecuritySQL
About the role
Key responsibilities & impact- Build and scale the PLG growth motion around Keyfactor's Test Drive program, building systematic growth loops driving user acquisition, activation, and conversion to pipeline
- Design and deliver multi-channel marketing programs across digital channels to reach, engage and convert prospects within our Named Account Model at scale; leverage advanced segmentation and dynamic orchestration strategies
- Partner with Field Marketing, SDR, and Sales to support ABM activations to engage priority accounts at scale with personalized programs.
- Analyze performance daily/weekly: produce insights on what’s working, what’s not, and actionable next steps. Maintain a living dashboard of KPIs tied to core engagement and funnel metrics, opportunity ARR and revenue
- Test, learn, and optimise continuously, running experiments to improve engagement rates, pipeline quality, and sales impact across channels
- Collaborate cross-functionally with Performance Marketing, Marketing Ops, Web, Content, Field, Customer, Brand, Product Marketing, SDR & Sales to ensure message-to-market fit, account and segment prioritization, friction-free hand-offs, and full-funnel alignment.
- Deploy AI and Automations that streamline the campaign operating process; ideation & planning, content and creative development, deployment, and optimization; champion best practices across the team.
Requirements
What you’ll need- 2-4+ years of experience in growth marketing or demand generation
- Demonstrated experience running PLG programs or self-serve trial/freemium motions alongside traditional enterprise campaign execution.
- Hands-on experience in Enterprise B2B Growth & ABM and fluency in advanced segmentation and dynamic campaign orchestration using firmographic and behavioral data and signals
- High data fluency with experience in multi-touch attribution models and marketing analytics tools (e.g., Dreamdata, DOMO); SQL or BI experience a plus.
- Demonstrated use of AI and Automation in omni-channel marketing workflows; proficiency with HubSpot, Salesforce, and ABM tools
- Strong project management skills with the ability to manage multiple high-priority programs simultaneously in a fast-paced, PE-backed environment
- Prior experience in cybersecurity, SaaS, or enterprise technology preferred.
Benefits
Comp & perks- Second Fridays (a company-wide day off on the second Friday of every month minus November and December of 2025 due to the Holiday schedule). Please note that this benefit is subject to change.
- Comprehensive benefit coverage globally.
- Generous paid parental leave globally.
- Competitive time off globally.
- Dedicated employee-focused ambassadors via Key Contributors & Culture Committees.
- DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology.
- The Keyfactor Alliance Program to support DEIB efforts.
- Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays.
- Global Volunteer Day, company non-profit matching, and 3 volunteer days off.
- Monthly Talent development and Cross Functional meetings to support professional development.
- Regular All Hands meetings – followed by group gatherings.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
growth marketingdemand generationPLG programsmulti-touch attribution modelsmarketing analyticsSQLAIautomationcampaign orchestrationsegmentation
Soft Skills
project managementdata fluencycollaborationanalytical thinkingcommunicationadaptabilityproblem-solvingstrategic thinkingtime managementcreativity