Field & Channel Marketing Manager – Central & Federal

Keyfactor

Field & Channel Marketing Manager leading efforts in marketing strategies for Keyfactor, a cybersecurity firm. Collaborating with teams to enhance partner relationships and demand generation.

Posted 4/16/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Work closely with Enterprise Sales and Channel Account Managers to deliver programs that contribute to opportunity creation and pipeline acceleration at a rep, team, and regional level.
Work closely with other functions in marketing, e.g., Product Marketing, Brand, and Digital, to bring together exciting content for all campaigns and events.
Strategic Planning: Develop and execute comprehensive field and channel marketing plans that align with company goals and partner objectives.
Partner Relationship Management: Cultivate and maintain strong relationships with key partners to drive joint marketing initiatives and ensure partner enablement.
Campaign Development: Working with the Campaign’s team to execute marketing campaigns tailored to channel partners and local field markets.
Content Creation: Oversee marketing collateral, sales enablement materials, and social assets to support partners and field marketing.
Event Management: Lead planning, production, and execution of partner and field marketing events including events, dinners, meetups, tradeshow, etc. with the purpose of demand generation and pipeline acceleration.
Track: Leverage Salesforce and Domo to manage marketing campaigns and to communicate outcomes.
Report: Demonstrate program success, and quarterly goals, and compile performance reports.

Requirements

What you’ll need

5+ years' experience in Field and Channel Marketing in B2B marketing roles and a track record of working directly with a sales organization, ideally software/SaaS, preferably in a scale-up/challenger environment.
Experience delivering successful strategies for creating demand in the field, with and without partners.
Strong collaboration & negotiation skills, showing the ability to influence without ownership, gaining support and trust across the organization to achieve agreed-upon business outcomes.
Excellent and creative communicator with proven ability to convey complex ideas and data in written, presentation, and spoken formats to a variety of audiences, including sales, customers, prospects, and channel partners.
Outstanding project management skills and the proven ability to manage multiple complex initiatives in parallel.
Metrics-driven with demonstrated analytical skills and the ability to work strategically and tactically.
Excels in a quickly changing environment and can prioritize projects and communicate priorities.
Hands-on experience using Asana, HubSpot, Domo, Salesforce, BrightTALK, or equivalent tools.

Benefits

Comp & perks

Second Fridays (a company-wide day off on the second Friday of every month minus November and December of 2025 due to the Holiday schedule). Please note that this benefit is subject to change.
Comprehensive benefit coverage globally.
Generous paid parental leave globally.
Competitive time off globally.
Dedicated employee-focused ambassadors via Key Contributors & Culture Committees.
DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology.
The Keyfactor Alliance Program to support DEIB efforts.
Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays.
Global Volunteer Day, company non-profit matching, and 3 volunteer days off.
Monthly Talent development and Cross Functional meetings to support professional development.
Regular All Hands meetings – followed by group gatherings.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Field MarketingChannel MarketingDemand GenerationCampaign DevelopmentContent CreationEvent ManagementProject ManagementAnalytical SkillsStrategic PlanningSales Enablement

Soft Skills

CollaborationNegotiationCommunicationInfluencingTrust BuildingCreativityPrioritizationAdaptabilityRelationship ManagementMetrics-Driven