Keyfactor

Marketing Performance Analyst

Keyfactor

full-time

Posted on:

Location Type: Remote

Location: United States

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Tech Stack

Cyber SecuritySFDCSQLTableau

About the role

  • Analyze performance across all demand channels.
  • Monitor funnel health from MQL to Closed/Won, identifying gaps and optimization opportunities.
  • Deliver data-driven insights to improve conversion rates and lead quality across the buyer journey.
  • Build and maintain Domo dashboards tracking pipeline creation, attribution, and cohort performance.
  • Support pipeline forecasting and target setting for demand programs.
  • Provide insights to inform budget allocation, campaign prioritization, and investment strategy.
  • Deliver consistent weekly, monthly, and quarterly reporting to marketing leadership.
  • Ensure reporting accuracy and cross-system data integrity.
  • Assess lead quality across channels, segments, personas, and campaigns.
  • Validate attribution models in partnership with Marketing Ops and RevOps.
  • Identify programs driving the highest pipeline and revenue impact.
  • Partner with Marketing Operations to maintain tracking accuracy and data hygiene.
  • Present clear, actionable insights to cross-functional stakeholders.

Requirements

  • 3-4+ years of experience in marketing analytics, demand generation, marketing operations, or a related analytics role.
  • Strong analytical skills with the ability to translate complex data into clear, actionable insights.
  • Proficiency in Salesforce (SFDC) and experience with BI/analytics platforms such as Domo, Tableau, Dreamdata, or similar tools (Domo preferred).
  • Experience with marketing automation platforms such as HubSpot or Marketo.
  • Hands-on experience with Dreamdata or similar multi-touch attribution and revenue analytics platforms.
  • Familiarity with attribution models (first-touch, last-touch, multi-touch) and revenue reporting.
  • Working knowledge of lead scoring, routing, and lifecycle frameworks.
  • SQL or intermediate-level data querying skills preferred.
  • Experience in B2B SaaS or cybersecurity preferred.
Benefits
  • Second Fridays (a company-wide day off on the second Friday of every month minus November and December of 2025 due to the Holiday schedule). Please note that this benefit is subject to change.
  • Comprehensive benefit coverage globally.
  • Generous paid parental leave globally.
  • Competitive time off globally.
  • Dedicated employee-focused ambassadors via Key Contributors & Culture Committees.
  • DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology.
  • The Keyfactor Alliance Program to support DEIB efforts.
  • Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays.
  • Global Volunteer Day, company non-profit matching, and 3 volunteer days off.
  • Monthly Talent development and Cross Functional meetings to support professional development.
  • Regular All Hands meetings – followed by group gatherings.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing analyticsdemand generationmarketing operationsanalytical skillsdata-driven insightsSQLlead scoringattribution modelsrevenue reportingdata querying
Soft Skills
analytical thinkingcommunicationcross-functional collaborationpresentation skillsproblem-solving