Field & Channel Marketing Manager
Keyfactor
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Work closely with Enterprise Sales and Channel Account Managers to deliver programs that contribute to opportunity creation and pipeline acceleration at a rep, team, and regional level.
- Work closely with other functions in marketing, e.g., Product Marketing, Brand, and Digital, to bring together exciting content for all campaigns and events.
- Strategic Planning: Develop and execute comprehensive field and channel marketing plans that align with company goals and partner objectives.
- Partner Relationship Management: Cultivate and maintain strong relationships with key partners to drive joint marketing initiatives and ensure partner enablement.
- Campaign Development: Working with the Campaign’s team to execute marketing campaigns tailored to channel partners and local field markets.
- Content Creation: Oversee marketing collateral, sales enablement materials, and social assets to support partners and field marketing.
- Event Management: Lead planning, production, and execution of partner and field marketing events including events, dinners, meetups, tradeshow, etc. with the purpose of demand generation and pipeline acceleration.
- Track: Leverage Salesforce and Domo to manage marketing campaigns and to communicate outcomes.
- Report: Demonstrate program success, and quarterly goals, and compile performance reports.
Requirements
- 5+ years' experience in Field and Channel Marketing in B2B marketing roles and a track record of working directly with a sales organization, ideally software/SaaS, preferably in a scale-up/challenger environment.
- Experience delivering successful strategies for creating demand in the field, with and without partners.
- Strong collaboration & negotiation skills, showing the ability to influence without ownership, gaining support and trust across the organization to achieve agreed-upon business outcomes.
- Excellent and creative communicator with proven ability to convey complex ideas and data in written, presentation, and spoken formats to a variety of audiences, including sales, customers, prospects, and channel partners.
- Outstanding project management skills and the proven ability to manage multiple complex initiatives in parallel.
- Metrics-driven with demonstrated analytical skills and the ability to work strategically and tactically.
- Excels in a quickly changing environment and can prioritize projects and communicate priorities.
- Hands-on experience using Asana, HubSpot, Domo, Salesforce, BrightTALK, or equivalent tools.
Benefits
- Second Fridays (a company-wide day off on the second Friday of every month minus November and December of 2025 due to the Holiday schedule). Please note that this benefit is subject to change.
- Comprehensive benefit coverage globally.
- Generous paid parental leave globally.
- Competitive time off globally.
- Dedicated employee-focused ambassadors via Key Contributors & Culture Committees.
- DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology.
- The Keyfactor Alliance Program to support DEIB efforts.
- Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays.
- Global Volunteer Day, company non-profit matching, and 3 volunteer days off.
- Monthly Talent development and Cross Functional meetings to support professional development.
- Regular All Hands meetings – followed by group gatherings.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Field MarketingChannel MarketingDemand GenerationCampaign DevelopmentContent CreationEvent ManagementProject ManagementAnalytical SkillsStrategic PlanningSales Enablement
Soft Skills
CollaborationNegotiationCommunicationInfluencingTrust BuildingCreativityPrioritizationAdaptabilityRelationship ManagementMetrics-Driven