Lead Marketing & Enablement Consultant – Merchant Services

KeyBank

Lead Marketing & Sales Enablement Consultant at KeyBank driving Merchant Services solutions to market. Collaborating across teams to enhance customer engagement and build scalable enablement ecosystems.

Posted 7/13/2026full-timeBuffalo • New York, Ohio • 🇺🇸 United StatesSenior💰 $80,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing and sales enablement within the financial services sector, with a strong focus on B2B solutions and merchant services. Capable of developing client-centric narratives and marketing materials that effectively communicate product value propositions and support sales teams.

Highest-signal resume keywords

Product MarketingSales EnablementB2B Financial SolutionsMerchant Service MarketingProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningTraining Content DevelopmentMarketing StrategyClient-Centric MessagingMarket Trend Analysis

Soft Skills

CollaborationCommunicationStrategic Thinking

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in BusinessBachelor’s Degree in Finance

Industry Keywords

Financial ServicesFintechCommercial BankingSales ActivationGTM Campaigns

About the role

Key responsibilities & impact

Drive execution of internal readiness and sales activation strategies for new and enhanced Merchant Services products.
Translate product strategies into customer centric value propositions, marketing and sales enablement plans, and launch materials.
Partner with Product and BD teams to identify the right audiences, deployment channels, and success metrics for GTM campaigns / webinars / events.
Develop client-centric narratives and competitive messaging that differentiate KeyBank’s Merchant solutions and reflect market trends and evolving client needs.
Create marketing materials that help front-line teams understand the why, what, and how behind solutions, enabling them to confidently engage prospects and clients.
Manage marketing and enablement projects end-to-end, including scoping, planning, design, execution, approvals, delivery, and ongoing maintenance.

Requirements

What you’ll need

5+ years of experience in product marketing or sales enablement within financial services industry or fintech B2B experience.
Experience in merchant service marketing preferred.
Strong understanding of B2B financial solutions, especially in Commercial Banking.
Experience building sales enablement frameworks, training content, and product positioning assets strongly preferred.
Bachelor’s degree in Marketing, Business, Finance, or related field.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Remote work options