KeyBank

Consumer Bank Marketing Director

KeyBank

full-time

Posted on:

Location Type: Hybrid

Location: Brooklyn • New York • Ohio • United States

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Salary

💰 $116,000 - $216,000 per year

Job Level

Lead

About the role

  • Develops innovative marketing strategies and plans designed to achieve line of business revenue targets and business growth objectives for the Consumer Bank
  • Establishes effective relationships with partners as well as coaching and developing team members to maximize performance and drive engagement
  • Leads high performing teams and marketing efforts for large-sized clients
  • Oversees marketing strategy design, campaign execution, campaign delivery from end-to-end in partnership with multiple teams across the enterprise
  • Responsible for marketing operations, inclusive of risk and control management and procedures, invoicing, forecasting, and managing a marketing budget
  • Manages a broad team of Marketing Consultants, Marketing Managers and support roles
  • Own retail marketing analytics, performance measurement, and reporting across all channels
  • Build and scale advanced analytics capabilities, including attribution modeling, customer segmentation, cohort analysis, and predictive modeling
  • Translate complex data into clear insights and recommendations for executive leadership and cross-functional teams
  • Establish test-and-learn frameworks (A/B testing, experimentation) to continuously improve marketing effectiveness

Requirements

  • Bachelor's Degree in marketing, business, or related field or equivalent work experience (required)
  • Master's Degree in marketing, business, or related field or equivalent work experience (preferred)
  • 10+ years of relevant work experience (required)
  • Exceptional knowledge of traditional and digital creative marketing development process
  • Proven ability to create effective marketing strategies and drive team execution in alignment with business goals
  • Superior understanding of banking products and segment needs
  • Proven ability to effectively manage multiple projects at once and prioritize delivery based on key objectives
  • Exceptional attention to detail and accuracy
  • Exceptional Oral & written communication skills
  • Ability to manage broad teams in marketing planning, design and execution
  • Hands-on experience with marketing analytics, attribution, and performance measurement
  • Experience with forecasting, predictive analytics, and advanced segmentation
  • Comfortable working with large, complex datasets and translating insights into business action
  • Strategic thinker with strong commercial and financial acumen
  • Ability to balance long-term strategy with hands-on execution in a fast-paced environment.
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible working hours
  • Paid time off
  • Remote work options
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategycampaign executionmarketing operationsrisk managementforecastingmarketing analyticsattribution modelingcustomer segmentationcohort analysispredictive modeling
Soft Skills
team leadershiprelationship buildingperformance managementcommunication skillsproject managementattention to detailstrategic thinkingcommercial acumenexecution prioritizationadaptability
Certifications
Bachelor's Degree in marketingMaster's Degree in marketing