Kettle & Fire

Director of Sales – Mass Market, Target, Walmart

Kettle & Fire

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Lead

About the role

  • P&L responsibility for Walmart and Target, driving top- and bottom-line performance.
  • Lead a seasoned broker network — collaborate, motivate, and hold them accountable for execution and results.
  • Set and execute channel strategies, leveraging JBPs, merchant relationships, and data to drive category growth.
  • Partner cross-functionally (Marketing, Finance, Ops) to align launches, promos, pricing, and forecasting.
  • Create and lead Joint Business Plans (JBPs) and category reviews that win space, gain promotional support, and grow our footprint.
  • Align omnichannel strategies across in-store and online platforms (Walmart.com, Target.com, Instacart, etc.).
  • Drive promotional ROI and optimize trade investment.
  • Represent Kettle & Fire at industry events, line reviews, and act as the internal voice of Walmart and Target, ensuring customer needs.
  • Keep a pulse on competitors and category trends and proactively working to stay ahead of competitive threats.

Requirements

  • 7+ years of experience in CPG sales, with at least 3 years managing Walmart or Target HQ accounts.
  • Proven success with P&L ownership and broker management.
  • Strong track record of revenue and market share growth in complex retail environments.
  • Skilled in trade analytics, promotional strategy, and category development. Ability to work with Finance to manage budgets.
  • Strong presentation and communication skills.
  • Tech-savvy with tools like SPINS, Nielsen, retailer portals, and CRM/reporting platforms.
  • A natural collaborator with the ability to thrive in fast-paced, entrepreneurial environments.
  • Willingness to travel ~25–30% for key meetings with Target (Minneapolis) and Walmart (Bentonville), field visits, and broker offices.
Benefits
  • Vacation & Holidays: We offer three weeks of paid vacation each calendar year. Along with vacation, we offer 12 paid holidays each year.
  • Health insurance: You have the choice to opt-in to the best medical, dental and vision insurance we can get.
  • Sparks Benefits include Nutrition, Fitness, and Education allowance and resources!
  • Free product: You need to be able to brag about how awesome Kettle & Fire products are, so team members get free product for their personal use

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
P&L managementtrade analyticspromotional strategycategory developmentbudget managementrevenue growthmarket share growthbroker managementomnichannel strategyJoint Business Plans (JBPs)
Soft skills
collaborationmotivationaccountabilitypresentation skillscommunication skillsadaptabilityentrepreneurial mindsetcross-functional partnershipstrategic thinkingcompetitive analysis
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