About the role
- P&L responsibility for Walmart and Target, driving top- and bottom-line performance.
- Lead a seasoned broker network — collaborate, motivate, and hold them accountable for execution and results.
- Set and execute channel strategies, leveraging JBPs, merchant relationships, and data to drive category growth.
- Partner cross-functionally (Marketing, Finance, Ops) to align launches, promos, pricing, and forecasting.
- Create and lead Joint Business Plans (JBPs) and category reviews that win space, gain promotional support, and grow our footprint.
- Align omnichannel strategies across in-store and online platforms (Walmart.com, Target.com, Instacart, etc.).
- Drive promotional ROI and optimize trade investment.
- Represent Kettle & Fire at industry events, line reviews, and act as the internal voice of Walmart and Target, ensuring customer needs.
- Keep a pulse on competitors and category trends and proactively working to stay ahead of competitive threats.
Requirements
- 7+ years of experience in CPG sales, with at least 3 years managing Walmart or Target HQ accounts.
- Proven success with P&L ownership and broker management.
- Strong track record of revenue and market share growth in complex retail environments.
- Skilled in trade analytics, promotional strategy, and category development. Ability to work with Finance to manage budgets.
- Strong presentation and communication skills.
- Tech-savvy with tools like SPINS, Nielsen, retailer portals, and CRM/reporting platforms.
- A natural collaborator with the ability to thrive in fast-paced, entrepreneurial environments.
- Willingness to travel ~25–30% for key meetings with Target (Minneapolis) and Walmart (Bentonville), field visits, and broker offices.
- Vacation & Holidays: We offer three weeks of paid vacation each calendar year. Along with vacation, we offer 12 paid holidays each year.
- Health insurance: You have the choice to opt-in to the best medical, dental and vision insurance we can get.
- Sparks Benefits include Nutrition, Fitness, and Education allowance and resources!
- Free product: You need to be able to brag about how awesome Kettle & Fire products are, so team members get free product for their personal use
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
P&L managementtrade analyticspromotional strategycategory developmentbudget managementrevenue growthmarket share growthbroker managementomnichannel strategyJoint Business Plans (JBPs)
Soft skills
collaborationmotivationaccountabilitypresentation skillscommunication skillsadaptabilityentrepreneurial mindsetcross-functional partnershipstrategic thinkingcompetitive analysis