Kettle & Fire

Influencer Marketing

• Scale Influencer & Ambassador Community: Lead prospecting, outreach, and tiering of creators to activate 250+ qualified creators monthly across seeding and micro-campaigns. Increase earned and ambassador content volume month-over-month while identifying and elevating 3–5 breakout creators per month.
• Deepen Creator & Community Relationships: Develop structured relationship plans for high-priority influencers (including those not currently paid) through thoughtful sampling, seasonal gifting, and surprise & delight initiatives. Improve seeding-to-content conversion rate to 50%+ and increase repeat creator rate to 25%+.
• Own brand community engagement across priority platforms by:
• Managing DMs and comment responses within a 24–48 hour window
• Monitoring and engaging with brand tags and mentions daily
• Participating in larger relevant conversations outside the brand page
• Identifying high-potential creators and ambassadors from community interactions
• Elevating strong UGC and customer insights to the team
• Manage Inbound Creator Flow: Create and maintain an organized inbound workflow. Evaluate creator fit, segment into tiers (sample, ambassador, future paid), respond within one week, and ensure high-potential creators never fall through the cracks.
• Execute Influencer Campaigns: Support and execute cooking broth, tallow, and co-branded campaigns from brief to recap. Manage timelines, deliverables, usage rights, FTC compliance, and creator communication. Deliver campaign recaps within 7 days of completion.
• Maintain Operational Excellence: Maintain clean tracking systems across creator relationships, usage rights, performance reporting, and community workflows. Propose at least one system improvement per quarter to increase efficiency, creator experience, or community management.
• Support Co-Branded Partnerships: Assist in outreach to aligned brands, join vetting calls, and provide POV on collaboration opportunities. Independently execute smaller co-branded influencer activations.
• Lead with Insight: Analyze creator performance, engagement rates, conversion signals, and community sentiment. Translate insights into clear recommendations for optimization and future investment.

Influencer, Community Coordinator – Contract