Kettle & Fire

Sales

• Develop and implement strategic sales plans to achieve and exceed revenue targets, leveraging data-driven insights and market trends to identify growth opportunities and optimize performance.
• Build deep, multi-level relationships with key buyers, category managers, and leadership stakeholders within retail partner organizations, as well as broker partners — extending K&F's influence beyond day-to-day buyer interactions into strategic, long-term partnerships built on alignment and effective communication.
• Manage brokers and distributors to ensure uninterrupted distribution in targeted accounts, timely execution of new item introductions, schematic implementation, and promotional programming. Ensure partners have necessary resources (e.g., product samples, sell sheets, promotional calendars).
• Build strategic and collaborative annual trade promotion calendars designed to drive trial and increase awareness while maintaining target trade spend rates for assigned retail customers.
• Determine proper assortment by account & channel and sell existing items and or innovation to achieve an appropriate SKU mix.
• Work at both the HQ level and in-store to maximize space, brand presence, and holding capacity in soup/broth planograms.
• Prepare business reviews and sales presentations for major retailers.
• Collaborate with marketing to develop and update sales collateral.
• Analyze market data to identify and execute against opportunities to grow Kettle & Fire across strategic channels.
• Represent Kettle & Fire at trade shows to develop sales opportunities and build strong buyer/broker relationships.
• Provide strategic direction, guidance, and support to brokerage teams aligning with Kettle & Fire trade spend guardrails and annual goals.
• Conduct store audits (with broker management and/or field sales reps) to ensure adherence to merchandising standards and promotional programming.
• Implement, train, and audit brokerage teams and distributor territory reps to execute sell-in and sell-through initiatives.

Director of Sales, Natural Channel