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Shopper Marketing Coordinator – Contract Role
Kettle & Fire. Coordinate development and production of in-store POS materials (such as displays, shelf talkers, signage, coupon pads, etc.) .
About the role
Key responsibilities & impact- Coordinate development and production of in-store POS materials (such as displays, shelf talkers, signage, coupon pads, etc.)
- Partner with sales teams to ensure flawless in-store execution at key retail accounts with full scale tracking and reporting
- Execute retailer digital campaigns across platforms including Walmart Connect, Roundel, Kroger Precision Marketing, and Instacart — supporting strategy, trafficking, and performance monitoring
- Manage and optimize retailer.com content including product pages, imagery, A+ content, and ratings & reviews to maximize digital shelf presence
- Build and distribute sell-in decks, one-pagers, and 360 campaign calendars to keep internal sales teams and broker partners informed and equipped
- Compile and share campaign performance recaps and key insights with internal stakeholders and external partners in clear, action-oriented formats
- Support brand campaign planning by coordinating timelines, consolidating inputs, and ensuring cross-functional alignment with the broader marketing team
Requirements
What you’ll need- Bachelor's degree in Marketing, Business, Communications, or a related field
- 2+ years of experience in shopper marketing, brand marketing, or similar field (CPG or food & beverage preferred)
- Strong project management and organizational skills with the ability to manage multiple priorities simultaneously
- Excellent written and verbal communication skills including strong proficiency in deck building
- Proficiency in Microsoft Office Suite, especially PowerPoint and Excel
- Fundamental understanding of AI tools such as Claude and ChatGPT
- Proactive, self-starter mentality with bias toward action
- Exposure to digital retail media, sponsored search, or e-commerce content management
- Experience using project management tools (Asana, Monday.com, or similar)
- Familiarity with data platforms such as IRI/Nielsen/SPINS
- Deep familiarity with AI systems (for deck creation, calendar management, etc)
Benefits
Comp & perks- Vacation & Holidays: We offer three weeks of paid vacation each calendar year. Along with vacation, we offer 12 paid holidays each year.
- Health insurance: You have the choice to opt-in to the best medical, dental and vision insurance we can get.
- Sparks Benefits include Nutrition, Fitness, and Education allowance and resources!
- Free product: You need to be able to brag about how awesome Kettle & Fire products are, so team members get free product for their personal use
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
shopper marketingbrand marketingproject managementdigital retail mediae-commerce content managementdata analysisdeck buildingperformance monitoringcontent optimizationcampaign planning
Soft Skills
organizational skillscommunication skillsproactive mentalityself-starter mentalityability to manage multiple prioritiescross-functional alignmentaction-orientedcollaborationinsight sharingtimeline coordination
Certifications
Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in Communications