Keragon

B2B SaaS Growth Marketing Manager – Mid-Senior

Keragon

full-time

Posted on:

Location Type: Remote

Location: Remote • New York • 🇺🇸 United States

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Job Level

Senior

About the role

  • Define, plan and execute growth strategies across the user acquisition funnel (awareness → free trial or demo → customer), targeting B2B buyers.
  • Own and optimize multiple paid & organic channels: e.g., content marketing, SEO, paid search (Google, Bing), paid social (LinkedIn, Facebook), ABM, referrals, partnerships.
  • Set growth targets (leads, MQLs, SQLs, PQLs, trial conversion, demo conversion, revenue growth), monitor performance, run marketing experiments (A/B test landing pages, messaging, offers, creatives) to improve conversion and reduce acquisition costs.
  • Develop, test, and refine messaging, positioning and value propositions based on customer insights, competitive intelligence, and market research.
  • Work with product and engineering to improve onboarding, activation, retention metrics; own lifecycle marketing (email / drip campaigns, customer journeys, re-activation) to maximize LTV.
  • Own or collaborate (with external stakeholders) on content strategy: blogs, whitepapers, case studies, webinars, etc., to build thought leadership, drive SEO, and generate leads.
  • Collaborate closely with Sales to define ideal customer profiles (ICPs), create account-based marketing (ABM) programs, support lead handover process, and ensure marketing contributes meaningfully to pipeline and revenue.
  • Track, measure, and report on key metrics (CAC, LTV, churn, MRR expansion, activation, retention) and provide insights / recommendations; use analytics tools and dashboards.
  • Budget management: propose, manage and optimize budgets; ensure ROI on marketing spend.

Requirements

  • Experience: 3-5+ years in B2B SaaS growth/demand generation/performance marketing roles (or similar) with proven results. You need to be able to prove your B2B SaaS experience, ideally with metrics & case studies (e.g. “grew leads by X”, “drove ARR growth from Y to Z”, etc.).
  • Ownership mindset: You can take ideas to completion. Comfortable operating with limited supervision, able to define roadmap, own projects from A → Z.
  • Data-driven & analytical: Comfortable with setting up & interpreting experiments, using analytics tools (e.g. Google Analytics, BI tools, Mixpanel/Amplitude/Segment, etc.), A/B testing, cohorts, funnel metrics.
  • Hands-on: While you can develop strategy, you are also willing to roll up your sleeves - setting up campaigns, optimizing ad spend, writing copy, tweaking landing pages etc. You need demonstrable experience with at least 2 paid acquisition channels, as well as organic/SEO/content strategy.
  • Excellent communicator: Able to distill complex ideas; good copywriting skills; comfortable working cross-functionally (sales, product, customer success) both in English and Greek.
  • Growth mindset & curiosity: You stay up to date with SaaS marketing trends, new channels, tools; you test, learn, iterate, and invest in continuous improvement.
  • Tools & tech savvy: Experience with marketing automation (e.g. HubSpot, Pardot, Marketo, etc.), CRM (Salesforce, HubSpot, etc.), ad platforms, SEO tools, analytics platforms.
Benefits
  • High influence/impact: You will have real ownership over growth channels, strategy and cutting-edge marketing initiatives in a rapidly growing industry.
  • Fast growth & scaling: Chance to shape how Keragon scales, and to grow with the company.
  • Collaborative, cross-functional team: Agile & supportive environment.
  • Opportunity for career growth: From this role, possibilities to grow into Head of Growth, Marketing Leadership, etc.
  • Compensation: Above-market salary, stock options, remote flexibility, benefits package.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B SaaSgrowth strategiesdemand generationperformance marketingA/B testingSEOcontent marketingcustomer acquisitionlifecycle marketinganalytics
Soft skills
ownership mindsetdata-drivenanalyticalhands-onexcellent communicatorgrowth mindsetcuriositycross-functional collaboration