Keragon

Growth Marketing

• Define, plan and execute growth strategies across the user acquisition funnel (awareness → free trial or demo → customer), targeting B2B buyers.
• Own and optimize multiple paid & organic channels: e.g., content marketing, SEO, paid search (Google, Bing), paid social (LinkedIn, Facebook), ABM, referrals, partnerships.
• Set growth targets (leads, MQLs, SQLs, PQLs, trial conversion, demo conversion, revenue growth), monitor performance, run marketing experiments (A/B test landing pages, messaging, offers, creatives) to improve conversion and reduce acquisition costs.
• Develop, test, and refine messaging, positioning and value propositions based on customer insights, competitive intelligence, and market research.
• Work with product and engineering to improve onboarding, activation, retention metrics; own lifecycle marketing (email / drip campaigns, customer journeys, re-activation) to maximize LTV.
• Own or collaborate (with external stakeholders) on content strategy: blogs, whitepapers, case studies, webinars, etc., to build thought leadership, drive SEO, and generate leads.
• Collaborate closely with Sales to define ideal customer profiles (ICPs), create account-based marketing (ABM) programs, support lead handover process, and ensure marketing contributes meaningfully to pipeline and revenue.
• Track, measure, and report on key metrics (CAC, LTV, churn, MRR expansion, activation, retention) and provide insights / recommendations; use analytics tools and dashboards.
• Budget management: propose, manage and optimize budgets; ensure ROI on marketing spend.

B2B SaaS Growth Marketing Manager – Mid-Senior