Business Development Representative – BDR

Keplar

Business Development Representative generating pipelines for Keplar's AI-moderated voice research platform. Identifying accounts and facilitating qualified conversations with sales teams.

Posted 7/21/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in cold outreach strategies, including personalized email campaigns and event-based pipeline generation. Proven ability to qualify leads and maintain CRM hygiene while collaborating effectively with marketing teams.

Highest-signal resume keywords

Cold OutreachPipeline GenerationExcellent Written CommunicationB2B SaaS ExperienceLead Qualification

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Cold CallingEmail CampaignsAccount ResearchPipeline HandoffCRM Hygiene

Soft Skills

Self-StarterCollaborationProcess Building

Tools & Technologies

InstantlyOutreachApolloLinkedIn Sales Navigator

Industry Keywords

Market ResearchInsightsConsumer Brand

Tech Stack

Tools & technologies

Apollo

About the role

Key responsibilities & impact

Cold outreach: Run cold call and cold email campaigns to insights, brand, and innovation teams at target consumer companies.
Personalized email campaigns: Build and execute multi-touch, highly personalized outbound sequences. Research accounts and tailor messaging to their category, competitive set, and research needs.
Event-based pipeline generation: Represent Keplar at industry conferences and other events. Work booths, set up meetings, and follow up with leads post-event.
Account research: Identify and prioritize target accounts within our ICP.
Pipeline handoff: Qualify inbound and outbound leads and schedule discovery calls/demos for the sales team.
CRM hygiene: Track all outreach, responses, and lead status accurately so we can measure what's working and iterate quickly.
Collaborate on messaging: Work closely with Growth and Marketing to test and refine outbound messaging, positioning, and campaign ideas.

Requirements

What you’ll need

1–3 years of experience in a BDR/SDR or similar outbound sales role, ideally in B2B SaaS.
Track record of hitting or exceeding pipeline generation targets.
Excellent written communication - you can write a tailored cold email that doesn't sound like a cold email.
Comfortable picking up the phone and making cold calls.
Self-starter who's energized by building processes from scratch, not just following a playbook.
Willingness to travel for industry events/conferences as needed.
Bonus: experience selling into market research, insights, or consumer brand teams.
Bonus: familiarity with tools like Instantly, Outreach, Apollo, and LinkedIn Sales Navigator.

Benefits

Comp & perks

Ground-floor opportunity at a fast-growing, venture-backed company (Kleiner Perkins).
Direct mentorship from our Head of Growth and CEO - this isn't a role where you'll get lost in a big org.
Uncapped upside as you build a track record generating pipeline for a product that's already landing logos like Coca-Cola and Clorox.
Clear path to a closing role (Account Executive) as you develop.